Job Title: Deputy General Manager – Branding

Role Overview

The Deputy General Manager – Branding will be responsible for building, executing, and

sustaining a comprehensive Brand and Communications strategy aligned with business

objectives. The role will drive brand growth, strengthen market positioning, and enhance

visibility with the goal of establishing the brand in the market.

Key Responsibilities

Brand Strategy & Management

 Develop, implement, and sustain an integrated Brand & Communications strategy

aligned with organizational objectives.

 Strengthen brand equity and consistency across all consumer touchpoints.

 Manage and evolve the corporate identity, brand architecture, and brand

governance frameworks.

Marketing Communications & Campaigns

 Lead end-to-end 360° marketing campaigns, including creative development,

media planning, and execution.

 Work closely with advertising, creative, digital, and media agencies — from briefing

to evaluation and rollout.

 Conceptualize and execute innovative creative routes for new product/service

launches.

ATL, BTL & Market Reach

 Drive effective ATL and BTL advertising strategies, with hands-on experience

across Metro, Tier II, and Tier III markets in India.

 Ensure optimal media mix and ROI across traditional, digital, and emerging

platforms.

Events, Activations & Engagement

 Oversee event management, brand activations, and experiential marketing

initiatives.

 Plan and execute strategic and tactical campaigns to enhance brand visibility and

consumer engagement.





Research & Market Insights

 Initiate and manage consumer, market, and brand research through external

research agencies.

 Translate insights into actionable strategies for communication, product

development, and positioning.

Product & Market Development

 Identify emerging market trends and niche opportunities.

 Collaborate with cross-functional teams to support current product launches aimed at

identified niches.

Corporate & Internal Communications

 Lead internal and external communication programs, including electronic

communications, publications, and corporate events.

 Ensure consistent messaging across stakeholders, employees, partners, and media.

 Manage budgets and delivery through a balanced mix of in-house resources and

external agencies.

Experience & Skills

 15+ years of relevant experience in Brand, Marketing, and Communications,

preferably in large consumer-facing organizations.

 Strong command over the commercial aspects of advertising, including

budgeting, ROI, and media effectiveness.

 Proven ability to balance creative excellence with commercial impact.

 Demonstrated experience managing agencies and large-scale, multi-market

campaigns.

Competencies

 Strategic thinker with strong execution capability

 Creative yet data-driven decision-maker

 Excellent stakeholder management and communication skills

 Leadership mindset with the ability to influence cross-functional teams

Pay: ₹2,500,000.00 - ₹2,800,000.00 per year

Work Location: In person

📌 DGM branding (Mumbai)
🏢 WHITE FORCE OUTSOURCING SERVICES PRIVATE
📍 Mumbai