Why Choose Us?

Since our inception in the year 2015, we have been trailblazers in the B2B dominion. We have used our impeccable and personalized B2B services to help brands capture attention of their target audience groups so that they can easily achieve their bottom lines by optimizing their marketing and advertising endeavors. Innovation, integrity, transparency, diversity, and excellence form the core of our DNA and our impeccable services have been “Empowering Marketers with Powerful Insights”, which also happens to be the central ideology we function with.

Join us to explore a myriad of exciting challenges from across the globe. Come and be a part of an impeccable culture, work on disruptive technologies, and with clients from across the globe. Be a part of a global community committed to champion several missions along the way.

Job Description

Position: Growth & Performance Marketing Specialist
Focus Areas: Paid Media | Programmatic Advertising | B2B Demand Generation
Company: Valasys Media
Experience: 2+ Years
Department: Digital Marketing & Growth
Role Level: Mid-Level

About the Role:

Valasys Media is looking for a results-driven Growth & Performance Marketing Specialist with strong hands-on experience in paid advertising, particularly LinkedIn Ads, programmatic advertising, and native advertising platforms.

We are seeking someone who can independently plan, launch, monitor, optimize, and report on multichannel paid media campaigns while maintaining strict accountability for budgets, conversions, and campaign ROI.

This is an execution-intensive role requiring strong platform expertise, analytical thinking, and a transparent understanding of performance marketing economics.

Key Responsibilities:

1. Paid Media Campaign Management

- Independently plan, set up, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Demonstrate strong expertise in LinkedIn Ads, including audience targeting, lead generation forms, retargeting, account-based targeting, and conversion optimization.
- Manage campaign budgets, bidding strategies, audience segmentation, creative testing, and performance optimization.
- Execute A/B tests across ad creatives, messaging, landing pages, and audience segments.
- Optimize campaigns against predefined KPIs, including CPC, CPM, CTR, CPL,



CPA, CAC, and ROAS.

2. Programmatic & Native Advertising

- Execute and optimize campaigns across programmatic DSPs and native advertising platforms, including:
- The Trade Desk
- Amazon DSP
- Taboola
- Outbrain

- Understand programmatic media buying, audience targeting, inventory selection, bidding, frequency capping, and campaign pacing.
- Manage display, native, retargeting, and prospecting campaigns.
- Monitor media spend, placements, traffic quality, conversions, and campaign efficiency.
- Identify opportunities to improve inventory quality, reduce acquisition costs, and maximize return on advertising spend.

3. Growth Marketing & Conversion Optimization

- Support B2B demand-generation and customer acquisition strategies across paid channels.
- Understand marketing funnels, audience journeys, lead generation, and conversion attribution.
- Optimize landing pages, lead-generation forms, and conversion pathways to improve campaign outcomes.
- Collaborate with content, design, and sales teams to align paid media campaigns with growth objectives.
- Conduct competitor research, audience analysis, and campaign performance benchmarking.

4. Campaign Tracking, Analytics & Reporting

- Implement and validate campaign tracking using UTM parameters, conversion pixels, Google Tag Manager, and GA4.
- Monitor campaign performance, lead quality, attribution, and budget utilization.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Build and maintain dashboards using GA4, Looker Studio, and CRM reporting tools.
- Present optimization recommendations supported by campaign data and performance trends.

Mandatory Requirements:

- Minimum 2 years of hands-on experience managing paid digital advertising campaigns.
- Proven experience executing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, with particularly strong LinkedIn expertise.




- Demonstrable campaign execution experience on at least one major DSP, such as The Trade Desk or Amazon DSP, and one native advertising platform, such as Taboola or Outbrain.
- Strong understanding of programmatic buying, audience segmentation, campaign bidding, optimization, and budget pacing.
- Experience managing end-to-end campaign lifecycles, from setup and tracking to optimization and reporting.
- Proficiency in GA4, Google Tag Manager, conversion tracking, and campaign attribution.
- Sound understanding of performance metrics, marketing funnels, and acquisition economics.
- Strong analytical skills, attention to detail, and proficiency in Excel or Google Sheets.
- Excellent written and verbal communication skills.

Preferred Qualifications:

- Previous experience in B2B demand generation, SaaS, or digital marketing agencies.
- Familiarity with Account-Based Marketing (ABM), LinkedIn account targeting, and lead-generation campaigns.
- Experience with HubSpot, CRM integrations, and lead-quality reporting.
- Exposure to programmatic display, video, and connected TV (CTV) advertising.
- Experience managing international campaigns, particularly targeting US and European markets.

Key Performance Indicators:

Performance will be evaluated against:

- Campaign delivery, budget pacing, and execution accuracy.
- Lead acquisition cost, conversion rates, and lead quality.
- Return on advertising spend and media efficiency.
- Programmatic inventory quality and campaign optimization.
- Tracking accuracy, reporting quality, and actionable insights.
- Consistent achievement of agreed campaign KPIs.

Who Should Apply?

We are looking for an advertising practitioner, not someone who has merely supervised campaigns.

The ideal candidate should be able to demonstrate actual campaign setups, bidding decisions, budget allocations, optimization techniques, and measurable performance improvements.

Candidates with direct hands-on experience in LinkedIn Ads and programmatic media buying will be given priority.

Interview Requirement:

Shortlisted candidates will be expected to walk us through an actual paid media campaign they managed, covering campaign objectives, platform selection, targeting strategy, budget allocation, optimization decisions, and measurable outcomes.

📌 Growth & Performance Marketing Specialist (India)
🏢 Valasys Media
📍 India