Sales Manager - India

Role Purpose

FinAgra is building a market-led farming operation: we grow only what has a proven market. This role brings the analytical and market-intelligence capability that makes that possible — turning live market data into clear, top-down commercial decisions that guide what we plant, where, and for whom.

The Sales Manager designs and maps FinAgra's sales process end to end, builds the market-intelligence engine behind it, and strengthens our commercial and off-take work. The role will connect customer needs with sourcing plans, product specifications, delivery coordination and collections.

Why this role exists

FinAgra's cropping decisions must start from confirmed demand, not assumption. The company needs a dedicated owner who can:

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Build a live, region-by-region view of agricultural produce prices and market demand that guides top-down decision-making.

- Identify and develop relationships with spice buyers, food manufacturers, processors, exporters, wholesalers and other relevant customers. Design and run a repeatable sales process, from market intelligence through to off-take.

- Build and manage a qualified sales pipeline, from prospecting and introductions through negotiation and account development.

- Understand buyer requirements for crop, grade, quality, processing, documentation, volume and timing.

- Coordinate with farm operations, agronomy and supply teams to assess whether buyer requirements can be met.

- Bring tech and analytical discipline to commercial decisions that today rely too much on intuition. Develop a market and competitor view, including customer segments, demand requirements and relevant channels.

- Prepare buyer presentations, product information, quotations and proposals using verified company and product details.



Support pricing discussions and commercial negotiations in line with company guidance.

- Represent FinAgra at buyer meetings, trade events and industry forums.

- Maintain accurate records of contacts, opportunities, requirements, quotations and next steps.

- Share regular pipeline and market updates with leadership.

- Grow, over time, into the leader who builds and manages FinAgra's commercial / market-intelligence team.

Key Responsibilities

Commercial strategy & process

- Design and map the full sales process, from market signal to off-take.

- Feed market intelligence directly into the Agronomy crop-selection criteria, so cropping decisions start from confirmed demand.

- Build and maintain a live list of off-takers / buyers per crop and region.

- Strengthen and structure existing buyer relationships.

- Support price validation and commercial assumptions used in Finance's crop economics and P&L.;

Team & growth

- Operate initially as a hands-on individual contributor while the function is established.

- Over time, help shape, recruit and build a small commercial / market-intelligence team, and grow into managing it.

- Work effectively across functions and with the Global Team.

What “great” looks like

- FinAgra has a live, trusted view of regional produce prices and market trends feeding every cropping decision.

- Crop selection starts from confirmed demand — we plant what has a market,



not what we hope has one.

- There is a documented, repeatable sales process from market signal to off-take.

- A current off-taker list and a clear read on demand volumes, gaps and niches per target crop exist and are used.

- Commercial decisions are evidence-based and defensible, not intuition-led.

- The function and, in time, a capable commercial team are built under this person as FinAgra scales.

Employment type

Full time | India (Bengaluru), with travel to field / off-takers locations when necessary.

Required Skills, Qualification & Experience

- Bachelor’s or Master’s degree in business, marketing, agriculture or a related field; equivalent experience considered.

- Experience in B2B sales, business development, preferably in agricultural produce, commodities and spices. This is a mandatory requirement. Looking for minimum 5-7 years of experience in Agri Produce B2B Sales. Must be having the readymade Sales Funnel for Agri Produce in B2B Space.

- Familiarity with buyer procurement processes and produce quality requirements.

- Strong communication, presentation, negotiation and relationship-building skills.

- Ability to coordinate across commercial and operations teams.

- Willingness to travel for customer meetings and industry events as required.

- Tech-savvy and data-driven — strong with numbers, spreadsheets, dashboards and data feeds / APIs; decisions grounded in evidence.

- Managerial capability — able to lead, and to help recruit and build a team — with the maturity to work collaboratively alongside existing colleagues.

- Strong communication and cross-functional stakeholder management.

- Self-starter able to design a process from scratch and bring structure to ambiguity.

📌 Sales Manager - India (Bengaluru)
🏢 FinAgra
📍 Bengaluru