- Heading marketing function. Responsible for planning, development and implementation of marketing strategies for the Company.
- Brand positioning, Product classification, Customer segmentation and Pricing strategies.
- Develop and implement processes to capture market information and changing customer preferences.
- Growing business across Retail, EBO’s, Large format stores, Exports & E-Commerce.
- Ensure timely effective implementation of marketing initiatives for launching current products.
- Drive digital marketing to promote E-commerce platform.
Desired Profile
- MBA with 10+ years of experience in Marketing, with at least 3 years in the Apparel / Garment / Retail / FMCG industry
- Exposed to Digital marketing & online business
- Experience in Product and Brand Management