- Execute and manage paid advertising campaigns on Google, Facebook, Instagram, and other relevant platforms.
- Develop performance marketing strategies to achieve lead generation and sales targets.
- Identify target audiences and create effective campaign structures.
- Manage daily advertising budgets and ensure optimal utilization.
- Analyze campaign data and identify opportunities to improve performance.
- Optimize campaigns to reduce cost per lead and increase conversions.
- Create engaging ad copies and coordinate with the creative team for ad creatives.
- Monitor campaign results and make necessary adjustments to improve ROI.
- Work on retargeting campaigns to reach potential customers.
- Maintain campaign reports and track marketing KPIs.
- Explore new paid marketing opportunities and test different advertising strategies.
Required Skills
- Robust knowledge of Google Ads and Meta Ads.
- Experience in lead generation and performance marketing.
- Understanding of CPC, CPM, CTR, CPL, CPA, and ROAS.
- Knowledge of audience segmentation and conversion tracking.
- Ability to analyze data and make performance-based decisions.
- Familiarity with Google Analytics, GTM, and Meta Pixel.
- Strong planning, communication, and analytical skills.