- Write brand stories, website/brand content and campaign narratives for Eat Regal, Regganic, Pasta Zing and Meal Delight.
- Create recipes, how-tos, serving ideas and food/lifestyle editorial - sensory and appetite-driven.
- Write consumer product descriptions and packaging / on-pack copy.
- Produce D2C email / CRM: newsletters, launches and lifecycle flows.
- Partner with the SEO/GEO/AEO executive so consumer content is discoverable.
COLLABORATES WITH
Design; SEO/GEO/AEO executive; Social; Ecommerce / D2C; the Marketplace writer.
REQUIREMENTS
- 3-5 years of consumer / brand content.
- Strong brand-voice and storytelling craft; clean, benefit-led writing.
- Genuine food / lifestyle affinity.
PREFERRED
Food / FMCG / D2C; recipe or food-writing experience.
SUCCESS METRICS
Consumer content output and quality; brand-voice consistency; website/D2C engagement; email performance (with the campaign writer).
CANDIDATE BACKGROUND
Consumer / FMCG / food / retail / D2C / general brand. Not IT / SaaS / tech-product.
Employee Benefits
At Regal Kitchen Foods Limited, we support our employees with perks that contribute to their comfort, well-being and financial security.
- Complimentary Lunch: Enjoy free lunch provided by the company.
- Provident Fund (PF): Build long-term financial security through employee provident fund benefits.
- Paid Pink Leave: One paid day of leave each month for women employees to support their health and well-being.