Job Description – ADOS (Assistant Director of Sales)

Department: Sales & Marketing

Hotel: Ramada by Wyndham, Vrindavan

Segments: Wedding Business & Travel Groups

1. Job Purpose

To generate business and maximize hotel revenue through wedding bookings, destination weddings, pilgrimage groups, travel agents, tour operators and group movements. The ADOS will be responsible for identifying new business opportunities, developing client relationships, converting sales leads and coordinating with all operational departments to ensure successful execution of events and group stays.

2. Key Responsibilities

A. Wedding Segment – Business Development & Sales

- Identify and develop business opportunities for destination weddings, social events, family functions and wedding-related celebrations.
- Generate wedding leads through wedding planners, event management companies, local vendors, families and corporate references.
- Conduct hotel site inspections for prospective wedding clients and explain the hotel's facilities, venues and accommodation options.
- Promote hotel venues and facilities, including:
- Padmanabh Ballroom
- Viraj Mahal
- Umika Nidhivan Lawn
- Veda
- Maithli Raas
- Antariksh by Siya
- Prepare wedding proposals, quotations, event packages and commercial offers as per client requirements.
- Follow up regularly with wedding leads to convert enquiries into confirmed business.
- Coordinate with Banquets, Food & Beverage, Front Office, Housekeeping and other departments for wedding arrangements.
- Maintain robust relationships with wedding planners, decorators, caterers and event agencies.
- Ensure proper coordination for guest accommodation, rooming lists, arrival schedules, event timings and special guest requirements.
- Achieve assigned wedding revenue and banquet business targets.

B. Travel Groups & Pilgrimage Business

- Develop business from travel agents, tour operators, pilgrimage organizers and group travel companies.
- Generate group room-night business for domestic and international travellers visiting Vrindavan and Mathura.




- Target religious and pilgrimage groups visiting:
- Banke Bihari Temple
- Prem Mandir
- ISKCON Temple
- Shri Krishna Janmabhoomi
- Govardhan
- Barsana
- Nandgaon
- Build relationships with travel agents, tour operators, bus operators and religious tour organizers.
- Handle group enquiries, negotiate rates and close group accommodation bookings.
- Prepare group quotations, meal plans, room packages and customized offers.
- Coordinate group arrivals, departures, room allocations, meal timings and special requests.
- Ensure smooth coordination with Front Office, F&B;, Housekeeping and Transport teams.
- Focus on seasonal and festival-based group business during Holi, Janmashtami, Radha Ashtami and other important occasions.
- Maintain regular follow-ups with existing travel partners to generate repeat business.

C. Sales & Revenue Responsibilities

- Achieve monthly and annual assigned sales targets.
- Identify new corporate, wedding and travel trade accounts.
- Conduct sales calls, client meetings, presentations and property visits.
- Maintain an updated database of wedding planners, travel agents and group organizers.
- Prepare daily sales reports, lead status reports and monthly production reports.
- Monitor competitor activities, market trends and prevailing group and wedding rates.
- Ensure timely follow-up on all enquiries and maintain proper sales documentation.
- Work towards improving occupancy, ADR, banquet revenue and overall hotel profitability.

D. Coordination & Guest Experience

- Ensure proper handover of confirmed business to the concerned operational departments.




- Conduct pre-event and pre-arrival meetings for important wedding and group bookings.
- Monitor guest feedback and coordinate resolution of complaints.
- Ensure commitments made during the sales process are properly communicated and executed.
- Maintain professional relationships with clients before, during and after their stay or event.

3. Key Performance Indicators (KPIs)

- Performance Area
- Measurement
- Wedding Business
- Wedding revenue generated
- Banquet Business
- Banquet and event revenue
- Travel Groups
- Number of groups converted
- Room Revenue
- Group room nights generated
- New Accounts
- New travel agents and wedding planners
- Lead Conversion
- Enquiry-to-confirmation ratio
- Client Relationship
- Repeat business and client retention
- Sales Reporting
- Timely submission of reports
- Revenue Target
- Achievement of assigned monthly targets

4. Required Skills & Qualifications

- Graduate in Hotel Management, Hospitality, Business Administration or a related field.
- Experience in hotel sales, preferably in wedding and travel trade segments.
- Good knowledge of Vrindavan and Mathura tourism and pilgrimage market.
- Strong communication, negotiation and presentation skills.
- Good networking skills with wedding planners and travel agents.
- Ability to handle multiple enquiries and achieve sales targets.
- Knowledge of MS Office, email communication and hotel sales systems.
- Professional attitude, confidence and strong client-handling skills.

5. Key Business Focus for Ramada Vrindavan

- Destination weddings and wedding-related functions.
- Religious and pilgrimage group movements.
- Domestic tour operators and travel agents.
- Festival-based group business.
- Wedding planners and event management companies.
- Long-term business relationships and repeat group bookings.

Reporting To: General Manager (as per hotel structure).

Pay: From ₹60,000.00 per month

Benefits:

- Flexible schedule
- Food provided
- Paid time off
- Provident Fund

Work Location: In person

📌 ASSISTANT DIRECTOR OF SALES (Vrindavan)
🏢 RAMADA by Wyndham ,Vrindavan
📍 Vrindavan