Job Title: Sales Development Representative (SDR)

Company: Om Sparkling Beverages Solution Private Limited

Brand: Eastward

Location: Delhi NCR

Employment Type: Full-time

Experience: 0–2 years

Department: Sales & Business Development

Salary: ₹3–5 LPA + Performance Incentives

About the Role

We are looking for a proactive and target-oriented Sales Development Representative (SDR) to help Eastward expand its presence across HORECA, retail, distributors, up-to-date trade and corporate channels.

The SDR will be responsible for identifying potential customers, initiating conversations, qualifying leads and generating sales opportunities for the business.

Key Responsibilities

* Identify and research potential distributors, retailers, cafés, restaurants, bars, hotels and corporate clients.

* Generate leads through cold calling, WhatsApp, email, LinkedIn and field research.

* Contact prospective customers and introduce Eastward’s product portfolio.

* Understand customer requirements and qualify leads based on business potential.

* Schedule meetings and product presentations for the sales team.

* Maintain an updated database of leads, prospects and customer interactions.

* Follow up consistently with prospective customers.

* Coordinate with the field sales team for meetings, sampling and onboarding.

* Track lead status from initial contact through conversion.

* Achieve monthly lead-generation and meeting targets.





* Collect market feedback regarding competitors, pricing, demand and customer preferences.

* Maintain accurate daily and weekly sales reports.

Key Performance Indicators (KPIs)

* Number of qualified leads generated

* Number of outbound calls/messages

* Meetings/appointments scheduled

* Lead-to-meeting conversion rate

* Meeting-to-customer conversion

* New distributor/retailer accounts generated

* Revenue generated from converted leads

* Follow-up completion rate

* CRM/database accuracy

Requirements

* Graduate or equivalent qualification.

* 0–2 years of experience in sales, business development, telecalling or FMCG/F&B; sales preferred.

* Strong communication and negotiation skills.

* Comfortable making cold calls and approaching new customers.

* Good knowledge of Delhi NCR market will be an advantage.

* Ability to work with sales targets.

* Basic knowledge of Excel/Google Sheets and CRM tools.

* Willingness to travel locally when required.

Ideal Candidate

We are looking for someone who is:

Hungry for sales Confident communicator Target-oriented Persistent Self-motivated Customer-focused

Compensation

₹3–5 LPA + Performance-Based Incentives

Additional incentives can be structured around:

* Qualified leads

* Meetings

* New account onboarding

* Sales/revenue generated

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

📌 Sales Development Representative (Noida)
🏢 Om sparkling Beverages Solution Private
📍 Noida