Location: Phase 8B, Mohali (In office)
Experience Required: 1–2 Years
Employment Type: Full-Time, Permanent
Shift: 6:00 AM – 3:00 PM
Working Days - 6
Interview Mode: Face-to-Face (F2F)
Joining Preference: Immediate Joiners Preferred

Job Overview

We are looking for a motivated and data-driven Performance Marketing Specialist with 1–2 years of hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have a good understanding of paid advertising, campaign optimization, audience targeting, and performance analysis to generate quality leads and improve campaign results.

Key Responsibilities

- Assist in planning, creating, and managing paid advertising campaigns across Google Ads and Meta Ads.
- Manage Google Ads campaigns, including Search and Display, and gain exposure to YouTube and Performance Max campaigns.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor and optimize campaigns to improve CTR, CPC, CPL, conversion rates, and overall performance.
- Assist with conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Set up and manage remarketing and retargeting campaigns.
- Analyze campaign performance and prepare weekly and monthly reports.
- Conduct A/B testing of ad creatives, ad copies, audiences, and landing pages.
- Coordinate with design and content teams to develop effective advertising creatives.
- Monitor advertising budgets and identify opportunities to improve campaign performance.
- Stay updated on digital advertising trends, platform updates, and advertising policies.

Required Skills





- 1–2 years of practical experience in digital marketing and paid advertising.
- Basic to intermediate hands-on knowledge of Google Ads and Meta Ads Manager.
- Understanding of keyword research, audience segmentation, and campaign targeting.
- Knowledge of bidding strategies, including Manual CPC and automated bidding.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Understanding of key advertising metrics such as CTR, CPC, CPL, CPA, and ROAS.
- Basic knowledge of remarketing, retargeting, and conversion funnel optimization.
- Ability to analyze campaign data and identify areas for improvement.
- Good communication, reporting, and analytical skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
- Experience in lead generation or service-based businesses.
- Google Ads or Meta Ads certifications.
- Familiarity with tools such as SEMrush, Ahrefs, and AI-powered marketing tools.
- Basic understanding of SEO, conversion rate optimization (CRO), and landing page optimization.

Key Performance Indicators (KPIs)

- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Cost per Click (CPC)
- Conversion Rate
- Lead Quality and Volume
- Return on Ad Spend (ROAS), where applicable

How to Apply

Interested candidates can share their updated resume along with relevant campaign experience, portfolio, or case studies at [email protected].

Email Subject: Application for Performance Marketing Specialist – [Your Name]

Contact: +91-XXXXXXXXXX

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Google Ads & Meta Ads Expert) (Sahibzada Ajit Singh Nagar)
🏢 XTec Global
📍 Sahibzada Ajit Singh Nagar