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About the Role

CSN Pharma is looking for a results-driven Digital Marketing Analyst with hands-on experience in paid advertising, SEO, and content development. The ideal candidate will have a strong understanding of B2B marketing, preferably within the nutraceutical, pharmaceutical, or contract manufacturing industry.

This role will focus on generating qualified leads, improving website visibility, optimizing paid campaigns, and creating engaging marketing content that supports business growth and customer acquisition.

Key Responsibilities

1. Paid Advertising & Performance Marketing

- Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to generate qualified B2B leads.

- Monitor campaign performance, manage budgets, and improve conversion rates and return on ad spend (ROAS).

- Develop targeted campaigns to reach nutraceutical brands, supplement companies, and businesses seeking contract manufacturing partners.

- Analyze campaign data and provide actionable recommendations to improve performance.

2. SEO & Website Optimization

- Manage on-page, off-page, and technical SEO to improve organic rankings, traffic, and lead generation.

- Develop and implement AEO and GEO strategies to improve visibility in search engines and AI-powered search.

- Conduct keyword research, competitor analysis, and SEO audits.

- Optimize website content, metadata, headings, internal linking, and landing pages.

- Handle technical SEO, including fixing broken links, managing Google Search Console, indexing issues, and DNS/TXT files.

- Develop backlink strategies and monitor website performance using GA4 and Google Search Console.

3. Content Development & Marketing

- Develop SEO-focused blogs, articles, website copy, landing pages,



and other ad hoc marketing materials.

- Create content around nutraceutical manufacturing, private labeling, product development, quality standards, and industry trends.

- Translate technical manufacturing capabilities into clear, engaging content that resonates with potential customers.

- Maintain a consistent content calendar aligned with SEO goals and lead generation objectives.

4. Creative Development & Marketing Collateral

- Develop creative assets for Google Ads, LinkedIn campaigns, and other digital marketing initiatives.

- Support ad hoc design and marketing requests from internal teams, including creating presentations, graphics, and other collateral using Canva, Adobe Creative Suite, or similar design tools.

- Ensure all marketing materials maintain consistent brand messaging and visual identity.

5. Analytics, Reporting & Lead Generation

- Track key performance indicators, including website traffic, keyword rankings, cost per lead, conversion rates, and qualified leads generated.

- Prepare regular marketing performance reports and recommend data-driven improvements.

- Identify opportunities to improve landing page performance, lead quality, and campaign efficiency.

- Work closely with the sales and marketing team to align marketing activities with business development goals and track lead conversion.

Required Qualifications & Experience





- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

- 2-3 years of hands-on experience in digital marketing, performance marketing, and SEO.

- Proven experience managing Google Ads and LinkedIn Ads campaigns.

- Strong knowledge of on-page SEO, off-page SEO, keyword research, backlink building, and website optimization.

- Experience in blog writing, content development, and SEO-focused copywriting.

- Proficiency in marketing analytics, campaign reporting, and performance tracking.

- Hands-on experience with Canva, Adobe Creative Suite, or similar design tools.

- Strong analytical, communication, and project management skills.

Preferred Experience

- Experience in B2B marketing and lead generation.

- 2-4 years of experience in the industry or similar job role is mandatory

- Experience in nutraceuticals, dietary supplements, pharmaceutical manufacturing, or contract manufacturing.

- Understanding of private-label manufacturing and the customer acquisition process for B2B businesses.

Ideal Candidate

We are looking for someone who is proactive, goal-oriented, and results-driven, with a solid sense of ownership and the ability to work independently and collaborate with a team. The ideal candidate combines analytical thinking with creative execution, can manage competing priorities, and understands how to turn digital marketing activities into measurable business results.

Pay: ₹30,000.00 - ₹45,000.00 per month

Advantages:

- Work from home

Education:

- Master's (Preferred)

Experience:

- WordPress: 3 years (Preferred)
- SEO and AEO: 2 years (Preferred)

Shift availability:

- Night Shift (Preferred)

Work Location: Remote

📌 Digital Marketing Analyst (India)
🏢 CSN Pharma
📍 India