Job Title: Sales Officer - General Trade (GT)
Location: Mumbai
Function: Sales (FMCG / Consumer Products)
Reporting to: Area Sales Manager
Role Summary
Own sales and distribution for the general trade channel in the Mumbai territory. This means driving primary and secondary sales, expanding outlet reach through distributors, and ensuring strong availability and visibility at retail.
Key Responsibilities
Achieve monthly and quarterly primary and secondary sales targets for the assigned territory
Manage and service distributors, including order booking, stock levels, claims and collections
Plan beats and routes, and ensure regular coverage of retailers, chemists, wholesalers and sub-stockists
Appoint new distributors and onboard recent outlets to grow numeric and weighted distribution
Ensure product availability, FIFO stock rotation and shelf visibility (POSM, branding, planograms) at outlets
Execute trade schemes, product launches and promotions at the outlet level
Monitor and manage the distributor salesmen and the productivity of their beats
Track outstanding payments and ensure timely collections from distributors
Track competitor pricing,



schemes and activity, and share market intelligence with management
Submit daily call reports, sales MIS and market feedback on time
Candidate Profile
Experience: 2 to 6 years in general trade sales, preferably FMCG, nutrition, healthcare or consumer products
Education: Graduate in any stream (MBA / PGDM in Sales or Marketing preferred)
Good knowledge of the Mumbai and surrounding Mumbai markets, distributor networks and retail landscape
Hands-on experience with distributor management, beat planning and secondary sales tracking
Working knowledge of MS Excel and DMS or SFA apps
Languages: Hindi required; English is a plus
Own two-wheeler and valid driving licence
Key Skills
General trade, distributor management, secondary sales, beat planning, outlet expansion, trade schemes, retail visibility, collections, market intelligence
What We Offer
Fixed salary plus performance incentives
Travel allowance and mobile reimbursement
Growth path to Senior Sales Officer and Area Sales Manager roles

📌 Business Development Executive | MUMBAI | FMCG (India)
🏢 Yugn HR
📍 India