WE’RE HIRING — MARKETING MANAGER

Online Marketing, Offline Marketing & E-commerce

Company: Valappil Homestyle Pvt Ltd
Location: Changuvetty, Kottakkal, Malappuram, Kerala
Salary: ₹25,000–₹30,000 per month, based on relevant experience and practical skills
Working Hours: 9:00 AM–7:00 PM
Monthly Off: Four days on rotation; Sundays are not fixed holidays
Job Type: Full-time, on-site
Reporting to: General Manager

About the Role

We are looking for a creative, experienced skilled to take responsibility for the company’s entire marketing function under the General Manager.

We already have a Graphic Designer, Videographer & Video Editor, and Sales Plus CRM Executive. You will manage and coordinate their marketing-related work while personally handling the remaining marketing activities within the scope below.

This is a hands-on role. Planning, assigning work and submitting reports alone will not be sufficient. You must carry out your own marketing responsibilities and follow the team’s work through to completion.

1. Marketing Strategy & Business Growth

· Understand our products, customers, retail business and competitors.

· Prepare practical online and offline marketing plans.

· Plan offers, seasonal campaigns, product launches, showroom promotions and customer-acquisition activities.

· Present campaign objectives, proposed budgets, schedules and expected results to the GM.

· Identify opportunities to increase showroom visits, qualified enquiries, online orders and repeat purchases.

· Review results and recommend improvements.

2. Team Management & Daily Coordination

· Prepare daily, weekly and monthly work plans.

· Give clear briefs, assign responsibilities and set realistic deadlines.

· Coordinate the Designer, Videographer, Sales Plus CRM Executive and staff presenting products.

· Obtain confirmed product details, prices, stock and offer conditions from the relevant departments.

· Arrange products, presenters, information and approvals needed for shoots and campaigns.

· Check progress, review completed work, request corrections and ensure approved work is released on time.

· Raise delays and resource requirements early, with proposed solutions.

· Plan approved leave coverage and ensure proper handovers.

· Maintain a clear pending-task list and report progress to the GM.

3. Social Media & Content

· Manage the company’s approved social media and business profiles, including Instagram, Facebook, WhatsApp Business, YouTube, Google Business Profile, LinkedIn, Pinterest and Justdial, as applicable.

· Develop content ideas, scripts, hooks, captions, calls to action and content calendars.

· Coordinate product videos, demonstrations, reels, stories, carousels, testimonials and promotional content.

· Check product accuracy, branding, spelling, prices, offer validity and customer claims before publication.

· Handle approved publishing, scheduling and post-publication checks.

· Monitor comments, reviews and engagement, and ensure buying enquiries reach Sales Plus CRM.

· Handle Google review responses and coordinate sensitive public complaints with the GM.

· Ensure customer feedback, images and videos are used with the required permission.

4. Paid Advertising

· Set up, manage and optimise Meta Ads and Google Ads.

· Select suitable objectives, audiences, creatives and campaign settings.

· Work within approved budgets and monitor spending.

· Test advertisements and improve performance.

· Track qualified enquiries, conversions,



cost per lead and return on advertising spend where reliable sales data is available.

· Check lead routing and coordinate campaign results with Sales Plus CRM.

· Stop or correct inaccurate promotions through the authorised approval process.

5. Website, SEO & Google Platforms

· Manage website content, pages, banners, blogs and product information.

· Research keywords and improve relevant page titles, descriptions, internal links and content.

· Manage local SEO and Google Business Profile updates.

· Use Google Search Console to check indexing, search performance and website issues.

· Use Google Analytics to understand traffic, customer behaviour and conversions.

· Check the website on mobile and monitor broken links, forms and enquiry routes.

· Maintain authorised website access and coordinate backups and technical support.

· Identify technical problems and coordinate specialist work when required, with GM approval.

6. E-commerce & Online Marketplaces

· Help set up and manage the company’s approved e-commerce operations.

· Create and maintain product catalogues, descriptions, images, variants, categories and listings.

· Handle Amazon, Flipkart and other approved marketplace listings and account activities.

· Coordinate platform onboarding, required business documents and account verification with Accounts and Management.

· Maintain approved prices, offers and product availability with Inventory and Floor Managers.

· Monitor listing errors, rejected products, platform notifications and account-health issues.

· Coordinate marketplace orders, cancellations, returns, settlements and discrepancies with Sales Plus CRM and Accounts.

· Check website shopping, payment and order-notification processes when these facilities are introduced.

· Develop new online channels only after confirming operational readiness and receiving approval.

7. Online Sales, CRM & Complaints

· Understand the complete process from enquiry to paid order, dispatch, delivery and after-sales support.

· Guide Sales Plus CRM in customer communication, product recommendations, follow-ups and order conversion.

· Monitor unanswered enquiries, missed calls, pending payments, undelivered orders and unresolved complaints.

· Help resolve delivery issues, damaged or incorrect products, missing items, returns, replacements and refund coordination.

· Coordinate with Floor Managers, Inventory, Accounts, Billing, Packing and delivery partners.

· Respect the approval limits for prices, discounts, credit, refunds and replacements.

· Provide direct customer-handling support when required and arrange approved backup coverage.

· Review customer feedback and identify recurring problems.

8. Graphic Design & Creative Quality

· Have practical working knowledge of graphic design software.

· Create or edit marketing creatives when required.

· Give clear design briefs and assess layout, readability, branding and suitability for the intended platform or print format.

· Review the Designer’s work and provide useful corrections.

· Review videos for product accuracy, message, audio, captions and suitability before approved release.

9. Offline Marketing & External Partners

· Coordinate showroom branding,



offer boards, banners, flyers, brochures, catalogues and promotional displays.

· Obtain quotations, compare specifications and submit proposals for approval.

· Coordinate approved printing, installation, events and promotional activities.

· Manage local vloggers, influencers, advertising agencies, website specialists and external production teams.

· Confirm the brief, deliverables, schedule, approved cost and usage requirements.

· Follow up on delivery, corrections, supporting documents and campaign results.

10. AI, Tools & Continuous Improvement

· Use AI tools practically for research, content, creative development, analysis and suitable automation.

· Verify AI-generated information and creative work before use.

· Protect company and customer information when using external tools.

· Learn relevant new platforms, marketing methods and AI features.

· Present useful improvements to the GM and implement approved changes.

· Keep official accounts, recovery access, editable files, reports and work records under company control.

11. Reporting & Accountability

· Submit a daily work update with completed work, evidence, pending tasks, reasons and next actions.

· Present regular campaign, advertising, website, marketplace and online-sales reports.

· Separate enquiries, confirmed orders, paid sales, cancellations and refunds.

· Explain what worked, what did not and what should change.

· Follow company SOPs, maintain records and complete proper handovers.

Mandatory Requirements

· Graduate with relevant practical work experience.

· Strong creativity, communication, leadership and problem-solving skills.

· Ability to communicate professionally in Malayalam and English.

· Hands-on experience in social media marketing, paid advertising, website management, SEO and e-commerce.

· Practical experience with online marketplace listings and catalogue management.

· Working knowledge of graphic design and experience using AI tools.

· Understanding of online sales, CRM follow-up and customer complaint handling.

· Ability to use Excel, Word and reporting tools independently.

· Strong work scheduling, task allocation, quality checking and follow-up skills.

· Ability to work independently, guide the existing team and take responsibility for completing approved work.

Support & Authority

The GM will provide direction, approvals and agreed resources. The existing Designer, Videographer and Sales Plus CRM Executive will carry out their assigned duties.

You must identify specialist support requirements early. External spending, contracts, financial commitments and decisions outside your authority require approval.

PLEASE READ BEFORE APPLYING

Please apply only if you are comfortable with the stated salary, on-site working hours, rotational days off and the full job scope.

We require demonstrated practical experience. Course certificates or social media posting experience alone will not be sufficient.

Send your CV and portfolio. Clearly state:

· The activities you have personally handled.

· The teams or projects you have coordinated.

· Websites, marketplaces and advertising accounts you have worked on.

· Design software, analytics platforms and AI tools you have used.

· Examples of results achieved.

Shortlisted candidates will be asked to explain their previous work and complete a job-related practical assessment.

WhatsApp: +91-XXXXXXXXXX
Email: [email protected]

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Online Marketing, Offline Marketing & E-commerce (Kottakkal)
🏢 VALAPPIL HOMESTYLE
📍 Kottakkal