About Proadept Academy

At Proadept Academy, we help aspiring professionals, fresh graduates, and working individuals develop practical skills for the digital economy. Our training programmes cover areas such as Digital Marketing, Advanced PPC, SEO, Social Media Marketing, Web Development, Graphic Designing, and other career-oriented skills.

Key Responsibilities

1. Lead Generation & Prospect Acquisition.

- Generate qualified leads through digital advertising, online research, social media, landing pages, and other relevant channels.
- Explore suitable lead-generation platforms, communities, and digital channels to expand our reach.
- Maintain accurate lead databases and track lead sources, enquiry status, and campaign performance.

2. YouTube Ads Creation & Management

- Create and manage YouTube advertising campaigns to promote Proadept Academy’s courses.
- Develop engaging video ad concepts, hooks, scripts, headlines, and calls to action that encourage viewers to enquire about our programmes.
- Work with available video assets and basic editing tools to prepare compelling advertising creatives.
- Set up and optimise YouTube video campaigns through Google Ads.

3. Paid Advertising & Campaign Optimisation

- Assist in managing Google Ads and Meta Ads campaigns for lead generation.
- Conduct audience research, competitor analysis,



and campaign testing.
- Monitor advertising budgets and optimise campaigns to generate quality leads at an effective cost.
- Track key metrics such as cost per click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

Required Skills & Qualifications

- Graduate in any discipline preferred.
- candidates with a degree in Marketing, Business Administration, Commerce, or Mass Communication are preferred.
- 3+ years of experience in lead generation, digital marketing, performance marketing, or a related role preferred.
- Practical knowledge of YouTube Ads creation and campaign management through Google Ads.
- Ability to create or coordinate engaging video ad creatives and persuasive advertising copy.
- Familiarity with Google Analytics, lead-tracking spreadsheets, CRM tools, and conversion tracking is an advantage.
- Good analytical, organisational, communication, and problem-solving skills.

Ability to work independently, manage deadlines, and collaborate effectively in a remote environment.

Pay: ₹15,000.00 - ₹25,000.00 per month

Experience:

- Google Ads: 3 years (Required)
- Meta ads: 3 years (Required)
- Youtube ads: 3 years (Required)

Work Location: Remote

📌 Digital Marketing Specialist (India)
🏢 Proadept Academy
📍 India