Position Overview

​We are looking for a creative, data-driven, and highly organized Social Media & Content Strategist to lead our content vision, build our online brand presence, and drive organic audience growth.

​In this role, you will be responsible for defining our overarching content strategy across short-form and long-form video, static media, and copy. You will translate business goals into high-performing social media campaigns, manage the content calendar, and work closely with video editors and graphic designers to elevate our brand storytelling.

​Key Responsibilities & Job Roles

​1. Content Strategy & Planning

- ​Develop, implement, and lead a multi-channel content strategy across Instagram, YouTube, LinkedIn, Facebook, and emerging platforms.
- ​Build and manage a structured weekly/monthly Content Calendar covering educational, narrative, and promotional content buckets.
- ​Research viral trends, audio hooks, industry news, and competitive strategies to keep content fresh, relevant, and engaging.

​2. Execution & Production Management

- ​Write strong hooks, scripts, captions, and call-to-actions (CTAs) for short-form content (Reels, Shorts) and long-form media.
- ​Plan and direct content shoots, ensuring visual aesthetics align with brand guidelines.
- ​Collaborate with video editors, graphic designers, and content creators to ensure timely and high-quality delivery.

​3. Audience Growth & Community Engagement

- ​Implement growth hacks and engagement tactics to scale organic reach, follower count,



and community retention.
- ​Monitor comments, messages, and audience interactions to foster an active community and gather feedback.

​4. Analytics & Performance Optimization

- ​Track and analyze key performance metrics (Reach, Engagement Rate, Watch Time, CTR, Conversion Rate).
- ​Prepare weekly/monthly performance reports with actionable insights to continuously optimize future content strategies.
- ​Run A/B testing on video hooks, thumbnails, captions, and posting schedules.

​Required Qualifications & Skills

- ​Experience: 1-4 years of proven experience as a Social Media Strategist, Content Marketer, or Content Creator with a strong portfolio.
- ​Platform Mastery: In-depth knowledge of algorithms, formatting, and best practices for Instagram Reels, YouTube (Shorts & Long-form), LinkedIn, and Facebook.
- ​Copywriting & Scripting: Outstanding storytelling ability with a knack for writing compelling hooks, short scripts, and punchy captions.
- ​Design & Editing Understanding: Basic to intermediate knowledge of video editing flow, thumbnail design, Canva, CapCut, or Adobe Creative Suite.
- ​Analytical Mindset: Proficiency in tools like Meta Business Suite, YouTube Analytics, Google Analytics, or social media scheduling/analytics software.
- ​Soft Skills: High ownership, solid communication skills, attention to detail, and ability to thrive in a fast-paced environment.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager (Dehradun)
🏢 Paradise Yatra
📍 Dehradun