GROUP ACCOUNT MANAGER

KEY OBJECTIVE OF THE ROLE

- A Group Account Manager is responsible of client-delivery for key accounts, with revenue responsibility. As
a representative of WATConsult, the personnel will aid in client servicing, account management, brand
communication, digital marketing and leading large teams thereby contributing to overall brand
management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

- – Lead multiple project/brand(s) simultaneously, ensure optimum delivery and strong integration across
the organization
- – Pilot projection plans (short term and long term) with key business/ brand partners to lead and execute
innovative award-winning campaigns for leveraged growth of brand
- – Manage and meet revenue & budgeting for all key accounts
- – Heighten advertising revenue through innovative digital advertising and other monetization efforts
- – Enrich client-agency relationship, effectively engage with clients, understand their digital media
engagement needs and objectives, devise an imperative plan of action to ensure successful execution
- – Lead the programming, management, measurement, monitoring, reporting of campaigns performance
and recommend the foremost option to achieve enhanced and sustainable growth results
- – Drive brainstorming sessions for generating new and innovative growth strategies
- – Develop a deep understanding of the target audience to build customer personas thus identify how these
different cohorts contribute to revenue
- – Spearhead the content calendar, targeting the different customer personas, which entails onsite visual
merchandising, social media editorial content, community management, and other online engagements
- – Drive innovative yet effective content marketing strategies to aid the brand/private labels/new
launches
- – Oversee digital asset creation & management (videos, websites, mobile apps and more) as deemed
necessary
- – Oversee management of creative process for digital media-specific design assets and intervene the
Creative Team efforts as required to ensure that strong marketing standard methodologies are being
met




- – Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely
with Internal /External teams
- –Analyze digital assets of competitor in order to ascertain best practices and improvise implementation
of similar to advantage
- – Amplify the focus on fundamentals of brand’s business and similarly identify new avenues to leverage
brand’s business growth
- – Proactively identify and evaluate emerging trends, technologies and insights; provide thought
leadership and perspective for optimization and adoption where appropriate
- – Act as a digital media liaison for all internal and external stakeholders; ensure set commercials
guidelines are met
- – Arbitrate to provide swift, astute and effective resolutions for scathing challenges, bottlenecks,
client/customer escalations, campaign issues, etc.
- – Provide tactical assistance in online/offline publishing, PR activities and case studies on frequent basis
- – Determine the optimal staffing assignments in order to efficiently lead new business initiatives
- – Build, Drive and Superhead a large team of creative subordinates for respective key accounts focused on
generating organic growth and direct revenues
- – Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead
respective commercials and negotiations as required
- – Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing
and final payment release for owned accounts
- – Establish a productive and empowering working environment with adhering control on minimum
attrition rate thereby building a team which meets business and company goals
- – Strengthen knowledge-sharing for subordinates across all disciplines, provide with necessary trainings
& tools to fortify their core expertise and aid in continued career growth

QUALIFICATIONS REQUISITE

- – Post Graduate,



Graduate or holder of UGC approved Diploma in Mass Media / Marketing
Communication / Advertising or equivalent
- – Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
- – 6.5 – 9 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

- – Dynamic written communication, presentation and oration skills; strong hold on language
- – Functional expert exhibiting balanced analytical and strategic thinking ability
- – Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing and Publishing
Platforms and is abreast with latest industry trends, model, communication concepts, practices, tools,
etc.
- – Proven ability to use insights drawn from research on industry changes for business benefits
- – A business and brand astute, correlates the relationship between media and business outcomes
- – Ability to develop and execute large-scale innovative award winning social/digital media campaigns
manifesting measurable success
- – Highly organised to be able to handle multiple deadline driven projects and workflows
- – Strong leadership skills ; ability to mentor and scale highly skilled subordinate teams

BEHAVIOURAL SKILLS REQUISITE

- – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with
others
- – An enthusiast and fanatic of current-age digital advertising
- – Innate strong risk orientation skill; ability to deal with ambiguity, think through and act on
different options with limited available information
- – Be hard-working and diligent, discipline to convert strategy into action
- – Must be adept to working in a dynamic team structure and able to be collaborative and perform
under pressure situations and tight deadlines
- – Able to effectively communicate up and down through the management chain
- – Expresses clearly, an active listener and effectively communicates constructive feedback and
instruction
- – Willingness to undertake a variety of work not limited to the role/job specifications with an
ongoing commitment to achieving high-quality results

📌 Group Account Manager (Mumbai)
🏢 WAT consultants
📍 Mumbai