KEY RESPONSIBILITIES
1. Sales Strategy & Growth
• Own annual and medium-term B2C sales plans; translate company goals into product-, region-, channel
- and team-wise targets.
• Identify priority states, cities and micro-markets; lead structured market entry, penetration and category growth plans.
• Drive revenue growth while protecting contribution, price realisation and quality of sales. 2. Distribution, Retail & Secondary Sales
• Build and optimise the distributor/dealer network; lead partner selection, appointment, activation, productivity and retention.
• Expand active retail outlet coverage, product availability, assortment, repeat orders and in-store visibility.
• Establish reliable secondary-sales/sell-out tracking and monitor distributor inventory, stock ageing and primary-to-secondary alignment. 3. Channel Development & Market Activation
• Develop channel-specific plans for distributors, dealers, retailers and relevant organised/emerging channels.
• Partner with Marketing on dealer meets, trade schemes, retail visibility, product launches and local activation; measure business outcomes.
• Work with Marketing to improve electrician/contractor engagement and product recommendation, including approved communication of Company product differentiators. 4. Commercial Discipline & Cross-functional Execution
• Manage sales budgets, forecasts, pricing execution, discounts, schemes and trade spend in coordination with Finance and the MD/CEO.
• Support disciplined collections and credit control; prevent channel stuffing, excessive discounting and unsustainable inventory build-up.




• Coordinate with Operations and Supply Chain on demand forecasts, stock availability, service levels and lost-sales reduction; share market intelligence with Product and Marketing. 5. Organisation, Systems & Governance
• Build a strong sales organisation with clear territories, reporting lines, targets, incentives and a capable second line of regional leadership.
• Establish SOPs and a regular sales-review cadence; improve CRM/ERP adoption, reporting accuracy, forecast reliability and data-driven decisions.
• Ensure adherence to approved commercial policies, applicable laws, internal controls and ethical sales practices. Requirements
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Experience:
Ideally 18–25 years in sales/distribution leadership, including significant responsibility for a large, multi-region B2C business and dealer-led channels.
• Industry: Preferred backgrounds include wires & cables, electricals, lighting, switchgear and building materials. Strong candidates from paints, consumer durables or FMCG may also be considered if they have demonstrably built distribution at scale.
• Track record: Evidence of expanding distribution, improving secondary sales and retail productivity, building regional teams, entering current markets and growing revenue with commercial discipline.
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Education:
Bachelor’s degree in Engineering, Commerce, Business or a related field; MBA/PGDM in Sales, Marketing or General Management preferred.
• Systems capability: Comfortable with ERP/CRM, distributor-management systems, dashboards, forecasting and data-led performance reviews.

📌 Chief Sales Officer –C (Noida)
🏢 Corporate Stalwarts
📍 Noida