Company Description MatchDMedia is an influencer marketing and digital branding agency, founded in 2024, that helps brands grow through authentic creator partnerships. The agency runs end-to-end campaigns, from identifying and onboarding creators to managing influencer and meme marketing, brand ambassador programs, and UGC initiatives. MatchDMedia activates campaigns across major platforms including Instagram, YouTube, LinkedIn, and X, with a strong focus on measurable performance. Team members work closely with diverse brands and creators, gaining exposure to modern social media, content, and performance-driven marketing strategies. Role Description The Influencer Marketing Executive is a full-time, hybrid role based in Lucknow, with flexibility for partial work from home. This role involves identifying and onboarding relevant influencers and creators, assisting in campaign planning, and coordinating day-to-day communication between creators and brand partners. The Influencer Marketing Executive will help structure and execute influencer and meme marketing campaigns, brand ambassador programs, and UGC initiatives, ensuring timely deliverables and consistent brand messaging. Responsibilities include conducting market and platform research, updating campaign trackers, monitoring performance metrics, and preparing basic reports.



The role also requires collaborating with internal marketing and sales teams, supporting pitch decks and proposals, and contributing creative ideas for content formats and collaborations. Qualifications
• Candidates should possess skills in Market Planning and Marketing to support campaign strategy and execution.
• Candidates should possess skills in Market Research to identify relevant creators, audience segments, and competitive trends.
• Candidates should possess strong Communication skills to handle influencer outreach, negotiation support, and internal coordination.
• Candidates should possess basic Sales and Marketing skills to assist in client pitches, proposals, and upselling campaign opportunities.
• Strong understanding of social media platforms (Instagram, YouTube, LinkedIn, X) and creator ecosystems.
• Ability to manage multiple projects, maintain organized records, and meet deadlines in a fast-paced workplace.
• Comfort with spreadsheets and simple analytics tools for campaign tracking and performance reporting.
• Relevant bachelor’s degree (e.g., Marketing, Communications, Business, Media Studies) or equivalent practical experience.
• Candidates must have prior experience working with an agency. Agency experience is a mandatory requirement for this role

📌 Influencer Marketing Executive (Lucknow)
🏢 MatchdMedia
📍 Lucknow