We’re Hiring: Digital Media Strategist & Planner

Location:
Gurgaon (On Site)

Experience:
Min 5 years in digital media planning or strategy About Sense Digital Sense Digital is a brand and performance marketing partner helping advertisers reach audiences across mobile, programmatic, content, social and video platforms. We’re looking for a strategist who can turn client briefs into effective media plans. You should understand our platforms, tools and media offerings, along with how advertising solutions are packaged, priced and presented to brands and agencies. What You’ll Do
• Develop media strategies covering audiences, platform selection, formats, budgets and campaign KPIs.
• Build proposals, pitch decks and media plans in collaboration with the ad sales team.
• Understand our portfolio’s audience profiles, inventory, targeting capabilities, buying models and measurement options.
• Use planning, research, analytics and attribution tools to support recommendations.
• Present strategy during client discussions and coordinate with partners and execution teams on rates, availability and feasibility.
• Review campaign performance and maintain updated benchmarks, platform decks and case studies. Platforms & Categories You’ll Work Across
• Health & Fitness: Cult, Playo, Hudle, HealthifyMe etc.
• Fintech: PhonePe, Paytm, CRED etc.
• Mobility: Uber, Rapido, Park+ etc.
• Travel & Airlines: RailYatri, Skyscanner, Cleartrip, IndiGo etc.
• Healthcare & Pharma: Practo, Tata 1mg, Apollo 24|7 etc.




• Food & Quick Commerce: Zomato, Swiggy, Blinkit, Zepto etc.
• Social & Regional: Reddit, Pinterest, Snapchat, Dailyhunt, ShareChat etc.
• E-commerce & Lifestyle: AJIO, Tata CLiQ, Myntra, ELLE, Architectural Digest etc.
• OTT, Audio & Entertainment: JioHotstar, Sony LIV, Spotify, BookMyShow, District etc.
• Gaming, Education & Tech: Ampverse, Roblox, Shiksha, 91mobiles etc.
• Gated Communities: MyGate, NoBrokerHood etc. The portfolio also covers specialist agriculture and energy publications, international platforms, programmatic, CTV and mobile user acquisition. What We’re Looking For
• 5+ years of relevant media planning or strategy experience.
• Strong platform knowledge and the ability to recommend the right media mix for each brief.
• Understanding of ad sales proposals, pricing and commercial considerations. This is a strategy and planning role, with no direct sales targets.
• Working knowledge of planning, research, analytics and attribution tools, with the ability to learn our complete tool stack.
• Solid understanding of CPM, CPC, CPL, reach, frequency and ROAS.
• Strong spreadsheet, presentation and communication skills. Why Join Us? Shape campaigns for leading brands across a diverse media portfolio, working closely with sales, platform partners and execution teams. Interested? Send us a message with your CV.
• #Hiring #MediaStrategy #MediaPlanning #DigitalAdvertising #BengaluruJobs #SenseDigital

📌 Strategy & Media Lead – Brand Solutions (Gurugram)
🏢 Sense Digital Media
📍 Gurugram