About the role
We’re looking for a Senior Content Writer who can turn banking product briefs into email communication that is clear, engaging and easy to act on. You will write promotional, transactional and journey emailers across a brand’s products and services, adapting your writing to different audiences while maintaining accuracy and a consistent brand voice. What you’ll do
• Write subject lines, preheaders, headlines, body copy and calls to action.
• Translate product features and client-approved reasons to buy into relevant customer perks.
• Develop promotional emailers for product launches, offers, cross-sell and upsell briefs.
• Write clear, useful transactional and service communication based on approved requirements.
• Create journey email content for client-defined milestones, occasions and lifecycle triggers.
• Adapt tone and messaging for different banking products and audiences, including premium customers.
• Work with the CRM Strategist to develop the communication approach and message hierarchy.




• Collaborate with designers to ensure copy and layout work well together, particularly on mobile.
• Incorporate approved terms, eligibility conditions and mandatory disclosures accurately.
• Proofread every version and resolve ambiguous or contradictory inputs before finalisation.
• Develop alternative subject lines or messaging routes when testing is included in the brief. What we’re looking for
• Strong experience in email copywriting, CRM communication, direct response or digital copy.
• A portfolio demonstrating concise writing, strong headlines and clear calls to action.
• The ability to explain complex products in easy language.
• Excellent editing, proofreading and attention to detail.
• Comfort working across multiple briefs and incorporating structured client feedback.
• An understanding of how copy fits within an email’s visual hierarchy.
• Banking or financial services experience would be an advantage.

📌 Web Content Writer (Mumbai)
🏢 Kinnect
📍 Mumbai