Role Overview We are looking for a strategic, creative, and execution-focused Senior Manager – Social Media to lead the organization’s social media presence, strategy, and performance across platforms. This role will be responsible for building brand affinity, driving engagement, supporting business objectives, and ensuring a consistent brand voice through compelling, data-driven social storytelling. The role requires a strong blend of brand thinking, content strategy, analytics, stakeholder management, and team leadership in a fast-paced, consumer-focused environment.

Key Responsibilities
Social Media Strategy & Brand Presence
• Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
• Build a consistent and differentiated brand voice across social platforms.
• Identify emerging platforms, formats, and trends to continuously evolve the social media approach. Content Planning & Execution
• Lead end-to-end content planning including editorial calendars, campaign content, and always-on storytelling.
• Oversee creation and delivery of high-quality social content in partnership with Creative, Design, and Agency teams.
• Ensure content is optimized for platform-specific best practices and audience behavior. Campaigns, Growth & Engagement
• Drive social media campaigns to support product launches, brand initiatives, and key business moments.
• Grow and engage social communities across platforms through cutting-edge formats and interactions.
• Manage real-time engagement, responses, and reputation management on social channels.



Performance Marketing & Analytics
• Track and analyze performance across engagement, reach, growth, and conversion metrics.
• Use insights to continuously improve content strategies, formats, and posting cadence.
• Partner with performance marketing and analytics teams to support paid social strategies where applicable. Cross-Functional Collaboration & Stakeholder Management
• Work closely with Brand, Creative, PR, Product, Growth, and Customer Experience teams.
• Act as the single point of ownership for social media initiatives across the organization.
• Present performance reports, insights, and strategic recommendations to senior leadership. Governance, Processes & Risk Management
• Define guidelines, playbooks, and governance models for social media usage and brand protection.
• Manage crisis communication and ensure timely, aligned responses across social platforms.
• Ensure compliance with brand, legal, and platform policies. Team Leadership & Capability Building
• Lead, mentor, and develop social media managers, community managers, and content specialists.
• Foster a culture of creativity, ownership, and continuous learning.
• Support hiring,



performance management, and capability development within the team. Must-Have Skills
• Strong experience in social media management, content strategy, or brand marketing
• Deep understanding of major social platforms and their content ecosystems
• Excellent storytelling, copywriting, and communication skills
• Strong analytical mindset with ability to interpret social performance data
• Proven stakeholder management and leadership capabilities Positive To Have Skills
• Experience managing social media agencies or influencers
• Exposure to paid social or performance-driven campaigns
• Experience in consumer brands, retail, e-commerce, or digital-first businesses
• Familiarity with social listening and analytics tools Qualifications
• Bachelor’s degree in marketing, Communications, Media, or a related field
• MBA or equivalent postgraduate qualification preferred
• 6–10 years of experience in social media, content, or digital marketing roles
• Demonstrated success in building high-impact social media presence and campaigns Why Join Us
• Opportunity to grow as a Senior Manager – Social Media in a high-visibility marketing role
• Ownership of brand presence and storytelling across social platforms
• Exposure to cross-functional and leadership-level decision-making
• Supportive team culture with strong focus on creativity, learning, and execution excellence
• Competitive compensation with clearly defined career growth pathway

📌 Senior Manager (Mumbai)
🏢 Tata CLiQ Fashion
📍 Mumbai