Company: Mask TV OTT – Weltretter Projects & Consultants Pvt. Ltd.

Location:
Mumbai Fixed

Salary:
₹50,000 per month based on applicant profile Performance Incentives: Additional incentives based on performance

Experience:
3–6 years About Mask TVMask TV is India's Family Entertainment OTT platform, offering movies, web series, original content and 10,000+ vertical drama episodes across multiple languages. Available across Android, iOS, Jio Set-Top Box, Amazon Fire TV and other platforms, we are looking for a agile Marketing Manager to lead our marketing initiatives and drive the company's next phase of growth. Role & ResponsibilitiesThe selected candidate will be responsible for planning, managing and executing the overall marketing strategy for Mask TV.
• Take complete ownership of the company's marketing function.
• Develop and execute marketing strategies for brand building and audience acquisition.
• Plan and manage performance marketing campaigns across Meta, Google and other platforms.
• Drive app downloads, paid subscriptions, user engagement and retention.
• Lead social media strategy, content planning and digital promotions.
• Coordinate with graphic designers, video editors, influencers and external agencies.
• Develop innovative campaigns, promotional activities and brand partnerships.
• Explore collaborations with celebrities, influencers,



media houses and other brands.
• Monitor marketing budgets, CAC, campaign performance and ROI.
• Identify opportunities to expand Mask TV's reach across India and international markets.
• Build and execute a structured marketing calendar with measurable targets.
• What We're Looking For
• 3–6 years of experience in digital marketing, growth marketing or brand management.
• Strong practical understanding of Meta Ads, Google Ads and performance marketing.
• Experience in app marketing, customer acquisition and subscription-based businesses.
• Ability to independently plan, manage and execute marketing campaigns.
• Strong leadership, communication and creative problem-solving skills.
• Someone who takes ownership, thinks strategically and gets things done. Experience in OTT, entertainment, media or consumer technology companies will be an added advantage. Compensation
• Fixed

Salary:
Around ₹50,000 per month based on profile.
• Additional performance-based incentives, linked to mutually agreed growth and marketing targets.
• Opportunity to lead the complete marketing function of a growing OTT platform.
• We are looking for someone who can think like a marketing leader, work like an entrepreneur and take responsibility for results.

📌 Marketing Manager – Growth (Mumbai)
🏢 Mask TV
📍 Mumbai