Position Overview: We are seeking a dynamic and results-driven Trade Activation Manager to join our team at Lotus, a leading family-owned FMCG company. This role will be responsible for driving the execution and optimization of trade marketing activities to increase brand visibility, consumer engagement, and sales within key retail channels. The Trade Activation Manager will collaborate closely with cross-functional teams including sales, marketing, and supply chain to ensure impactful and successful trade programs.

Key Responsibilities
- Trade Marketing Strategy Execution: Lead the implementation of trade activation plans, ensuring alignment with the overall brand strategy and business objectives.
- Retailer Collaboration: Build and maintain strong relationships with key retail partners to align on promotional calendars, product placements, and execution of trade programs.
- Promotional Program Development: Design and manage in-store activations, promotional displays, and events to drive consumer engagement and product sales. Ensure timely execution of trade promotions in line with brand guidelines.
- Performance Analysis: Track, measure, and analyze the effectiveness of trade promotions and activations, providing insights to optimize future initiatives and drive ROI.
- Sales Support:



Work with the sales team to ensure activation plans are effectively integrated into the retail channels and that the sales team has the tools and materials necessary to succeed.
- Market Insights: Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities for trade activation.

Qualifications:
- Bachelor’s degree in business, marketing, or related field.
- 3-5 years of experience in trade marketing or sales within the FMCG industry, with a proven track record of successful trade activations and promotions.
- Strong understanding of retail dynamics and consumer behavior.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data and derive actionable insights to inform trade activation strategies. 
- Robust project management skills and the ability to work in a fast-paced, cross-functional environment.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word), and familiarity with trade marketing tools.
- Results-oriented with a strong ability to drive business growth through strategic activations.
- Ability to travel to retail locations as needed.

📌 Trade Activation Manager (Jaipur)
🏢 Lotus Dairy Products Private
📍 Jaipur