Company: Infideck Technologies

Experience:
3–4 Years Joining: Immediate Joiners Preferred

Job Type
Full-Time

About the Role
Infideck Technologies is looking for a skilled and result-driven Senior Performance Marketer with 3–4 years of hands-on experience in managing and optimizing paid advertising campaigns across Meta Ads and Google Ads. The ideal candidate should have proven experience managing advertising campaigns for both Real Estate and Healthcare/Hospital clients, with a strong understanding of lead generation, campaign optimization, budget management, and performance analysis.

Key Responsibilities
* Plan, execute, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
* Handle performance marketing campaigns for Real Estate and Healthcare/Hospital clients.
* Develop effective lead-generation strategies to drive quality leads and conversions.
* Monitor and optimize campaigns to improve CPL, CPA, ROAS, and overall campaign performance.
* Manage advertising budgets and ensure optimal utilization of campaign spending.
* Conduct audience research, targeting, retargeting, and competitor analysis.
* Perform A/B testing of ad creatives, copy, audiences, and landing pages.
* Track and analyze campaign performance using relevant analytics and reporting tools.
* Prepare regular performance reports and provide actionable insights.




* Coordinate with creative and content teams to develop high-performing ad campaigns.
* Identify opportunities to improve campaign efficiency, lead quality, and conversion rates. Job Requirements
* 3–4 years of hands-on experience in Performance Marketing.
* Solid practical knowledge of Meta Ads Manager and Google Ads.
* Proven experience managing campaigns for both Real Estate and Healthcare/Hospital clients.
* Experience in lead generation campaigns and handling substantial advertising budgets.
* Good understanding of Google Search Ads, Display Ads, YouTube Ads, and Meta lead generation campaigns.
* Knowledge of conversion tracking, Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
* Ability to analyze campaign data and make performance-driven decisions.
* Strong understanding of CPL, CPA, CTR, CPC, ROAS, and conversion optimization.
* A strong portfolio or track record of successful campaigns is mandatory.
* Good analytical, communication, and problem-solving skills.
* Immediate joiners are highly preferred. What We’re Looking For Someone who can independently handle Meta and Google Ads campaigns, understand different industry requirements, generate quality leads, and consistently improve campaign performance for our Real Estate and Healthcare clients.

📌 Performance Marketing Executive (Thiruvananthapuram)
🏢 Infideck
📍 Thiruvananthapuram