Job title Senior Manager – Website & Landing Pages (lead role, non-developer) Location
- Zirakpur, Punjab (Head Office), work from office Team Leads website and landing page delivery through in-house web developers, designers and content writers; works closely with performance marketing and the SEO team Experience 8-10 years in website management, landing pages/CRO or digital marketing, including at least 3 years leading a team Role purposeYou will own all websites and the landing pages behind our paid campaigns. Your two priorities are keeping every website accurate and up to date, and building high-converting ad landing pages that turn ad spend into patient enquiries and appointments. This is a lead role: you plan, brief, review and sign off, while developers and designers build. SEO is a supporting responsibility, owned with the SEO team.

Key responsibilities
1. Website upkeep and governance (primary)
• Keep center details, doctors, timings, treatments, offers and prices accurate across all 122+ center pages.
• Run a monthly content and accuracy audit; fix broken links, outdated pages and form errors within agreed timelines.
• Set and enforce a website change process: request, brief, build, QA, approval, release.
• Track uptime, page speed and form/lead capture health; escalate issues to the tech team or vendors. 2. Ad landing pages (primary)
• Plan and deliver landing pages for Meta, Google and other paid campaigns, by treatment, condition, city and center.
• Write clear briefs for copy, design and development; review every page before launch.
• Build a reusable landing page template library so new pages go live in 24–48 hours.
• Ensure message match between ad creative and landing page, with fast load times on mobile.
• Run A/B tests on headlines, forms, offers and CTAs; report conversion rate and cost per lead by page.
• Ensure tracking is correct on every page: Meta Pixel, Google Ads tags, GA4 events,



UTMs and CRM lead flow. 3. Team and stakeholder leadership
• Lead and prioritise work for web developers, designers and content writers (in-house or agency).
• Work daily with performance marketing on campaign calendars and landing page needs.
• Coordinate with doctors and compliance for medical content and claims (AYUSH advertising norms, Drugs and Magic Remedies Act). 4. SEO support
• Make sure every release is SEO-ready: metadata, URL structure, schema and page speed.
• Support the SEO team on local center pages and Google Business Profile consistency. 5. Reporting
• Share a monthly dashboard: pages updated, landing pages launched, conversion rates, cost per lead and open issues.
• Link landing page performance to enquiries and appointments in the CRM. Must-have skills
• 8–10 years in website management, landing pages/CRO or digital marketing, with at least 3 years leading a team.
• Proven record of building landing pages that improved conversion rate or cost per lead (portfolio with live examples and numbers required).
• Strong understanding of UX, page structure, persuasive copy and mobile-first design.
• Working knowledge of WordPress or a landing page builder (Elementor, Unbounce, Webflow or similar); able to review work, not required to code.
• Hands-on with tracking: Meta Pixel, Google Ads conversion tags, GA4, Google Tag Manager and UTMs.
• Experience running A/B tests (VWO, Optimizely or built-in tools).
• Ability to write explicit briefs and manage developers, designers and agencies to deadlines.
• Good written English and Hindi. Good to have
• Experience in healthcare, hospitals, wellness or another multi-location brand.
• Understanding of medical advertising compliance in India and Meta/Google healthcare ad policies.
• Working knowledge of SEO basics: metadata, schema, page speed and local pages.
• Familiarity with CRM lead flow (e.g. Salesforce) and dashboards in Looker Studio or BigQuery.

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