Company: Khaitan India Limited Position: Area Sales Manager – Sales (Uttarakhand)

Location:
Uttarakhand (HQ: Dehradun / Haldwani) Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 8 – 12 Years Employment Type: Full time Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with direct, proven channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply.

About the Role
Khaitan India Limited is seeking an energetic, on-ground sales professional as Area Sales Manager – Uttarakhand. This position is responsible for expanding market coverage across Garhwal and Kumaon regions, appointing and managing direct distributors, and aggressively driving primary and secondary sales volumes for Ceiling Fans, Geysers, and Home Appliances.

Key Responsibilities
• Sales Target Achievement: Own and achieve monthly, quarterly, and annual primary and secondary sales targets across Ceiling Fans, Geysers, and Home Appliances throughout Uttarakhand.
• Distributor Network Building: Actively identify, evaluate, and appoint creditworthy stockists and distributors in key commercial hubs and semi-urban belts to eliminate coverage gaps.
• Secondary Sales & Counter Penetration: Drive counter share, brand visibility, and secondary liquidation across major multi-brand electrical outlets and local hardware/electrical trade mandis.
• Channel Partner Management: Monitor distributor inventory health,



optimize stock rotation, resolve claims promptly, and ensure viable distributor ROI.
• Field Team Leadership: Supervise, train, and review daily beat plans, market coverage, and counter productivity for Territory Sales Officers (TSOs) and Field Sales Executives.
• Market Intelligence & Schemes: Track competitor pricing actions, seasonal trade schemes, and new product launches; roll out localized dealer engagement drives and seasonal promotions (especially for fans and water heaters).
• Candidate Profile & Qualifications
•

Experience:
8 to 12 years of hands-on channel sales and dealer/distributor management in the Uttarakhand market.
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances is mandatory.
• Preferred Companies: Current or past experience with reputed electrical/appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers. Core Competencies:
• Proven capability in distributor network building, retailer mapping, and trade channel development.
• Deep geographic and market familiarity with key Uttarakhand trade pockets (Dehradun, Haridwar, Roorkee, Rishikesh, Haldwani, Rudrapur, Kashipur, etc.).
• Fluency in Hindi and working proficiency in English.
• Strong commercial discipline, negotiation abilities, and field leadership skills.

📌 Area Sales Manager (India)
🏢 KHAITAN INDIA
📍 India