02 Nov
|
Empire Spices And Foods
|
Nashik
02 Nov
Empire Spices And Foods
Nashik
Company Description Empire Spices & Foods Ltd. grew from a small shop in Nashik, Maharashtra into a leading public limited company known for its high-quality, innovative spice blends and culinary products. Its flagship brand “Rambandhu Masale” gained popularity across Maharashtra, leading to continued expansion and a diverse brand portfolio that now includes Rambandhu, RBM, Temptin, Spice One, and Zaiqa. The company serves consumers across eight states in central and western India through more than half a million retail outlets and a dedicated field team. Empire Spices & Foods Ltd. is committed to food safety and product excellence, backed by ISO 22000:2005, Agmark certification, and adherence to FSSAI standards. The organization focuses on creating products that align with evolving consumer tastes, preferences, and lifestyles. Role Description This is a full-time, on-site Senior Copywriter role based in Nashik. The Senior Copywriter will develop clear, compelling copy for packaging, campaigns, digital channels, and in-store communication that reflects the brand voice across all product lines. Responsibilities include conceptualizing and writing copy for marketing and promotional materials, collaborating with marketing, design, and product teams, and refining messaging for different consumer segments and markets. The role involves editing and reviewing content for consistency, accuracy,
and compliance, as well as generating ideas for new campaigns and storytelling initiatives that highlight the brand’s heritage and innovation. The Senior Copywriter will also support brand guidelines, maintain tone of voice standards, and mentor junior writers when needed. Qualifications
• Solid copywriting, creative writing, and storytelling skills with the ability to adapt tone for multiple brands and audiences.
• Experience in marketing communication, brand messaging, and campaign ideation across print, digital, and in-store media.
• Proficiency in editing and proofreading, ensuring accuracy, clarity, and consistency across all content.
• Ability to conduct market and consumer research to inform content strategies and product communication.
• Excellent command of written English; proficiency in relevant regional languages (e.g., Marathi or Hindi) is an advantage.
• Experience in FMCG, food, or retail sectors preferred, with understanding of packaging and regulatory content requirements.
• Strong collaboration skills, comfort working cross-functionally, and the ability to manage multiple projects and deadlines.
• Bachelor’s degree in Communications, Advertising, Journalism, Marketing, or a related field, or equivalent relevant experience.
📌 Senior Copywriter (Nashik)
🏢 Empire Spices And Foods
📍 Nashik