Company Description eKalakaar is India’s cultural impact partner, connecting the country’s rich heritage of classical, folk, and fusion performers with brands, institutions, and changemakers. The platform enables businesses, governments, and NGOs to communicate through live cultural storytelling, creating memorable and meaningful experiences. With a network of over 2,500 traditional artists, eKalakaar has delivered 350+ performances for 40+ brands, generating thousands of artist workdays across rural and urban audiences. The organization curates purpose-driven cultural experiences for events, campaigns, CSR initiatives, hospitality, and private gatherings, focusing on preserving art and empowering artists. Every collaboration is designed to make messages resonate more deeply while supporting sustainable livelihoods for performers. Role Description The Social Media Officer is a full-time, on-site role based in the Mumbai Metropolitan Region, responsible for managing and growing eKalakaar’s presence across social media platforms. This role involves planning and creating engaging content that showcases artists, performances, and impact stories, including posts, reels, short videos, and event coverage. The Social Media Officer will schedule and publish content, monitor performance metrics, optimize posts for reach and engagement, and respond to comments and messages to build a strong online community.



They will collaborate closely with the creative, operations, and partnerships teams to support campaigns, events, and brand collaborations, ensuring consistent messaging and visual identity. The role also includes researching trends, identifying opportunities for audience growth, and preparing regular reports on social media performance and insights. Qualifications
• Candidates should possess skills in Social Media Content Creation and Writing to develop clear, engaging, and culturally relevant posts and campaigns.
• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to increase reach, engagement, and follower growth across platforms.
• Candidates should possess strong Communication skills to collaborate with internal teams, interact with artists and partners, and engage with online audiences effectively.
• Experience with major social platforms (Instagram, Facebook, LinkedIn, YouTube, X/Twitter) and basic analytics tools is beneficial.
• A background or interest in arts, culture, social impact, or event marketing is advantageous.
• Ability to work on-site in the Mumbai Metropolitan Region, manage multiple priorities, and meet deadlines in a fast-paced setting.
• Relevant education in Communications, Marketing, Media, or a related field, or equivalent practical experience is preferred.

📌 Social Media Officer (Mumbai)
🏢 eKalakaar
📍 Mumbai