Regional Marketing Executive – Tamil Nadu Company: Mohar Diamonds Private Limited Department: Sales & Marketing

Experience:
3–5 years Base

Location:
Mumbai, Maharashtra Territory: Tamil Nadu, with potential for future regional expansion Employment Type: Full-time Compensation: Fixed salary plus performance-based incentives Reporting To: Management / Sales Head About Mohar Diamonds Private Limited Mohar Diamonds Private Limited operates in the diamond jewellery and gemstone jewellery trade, serving B2B customers through its jewellery and loose-stone offerings. The company aims to build long-term business partnerships by providing customers with a diverse product portfolio and a dependable business relationship. We are seeking a results-oriented Regional Marketing Executive to develop our business across Tamil Nadu by expanding our retailer network, strengthening customer relationships, generating sales, and building a strong regional market presence. Role Overview The Regional Marketing Executive will be responsible for managing and developing Mohar Diamonds’ B2B business across Tamil Nadu. The role involves regular field visits, identifying prospective customers, maintaining existing accounts, converting opportunities into orders, and promoting company exhibitions. The successful candidate will act as a key representative of Mohar Diamonds in the region, establishing trust with jewellery retailers and wholesalers while contributing directly to revenue growth and long-term market development.

Key Responsibilities
1. Regional Market Development
* Develop and execute a territory-level business development plan for Tamil Nadu.
* Identify prospective jewellery retailers, wholesalers, established jewellery chains, and large jewellery showrooms.
* Conduct regular in-person visits to existing and prospective customers.
* Expand Mohar Diamonds’ reach and establish a strong, sustainable presence across the region.
* Identify new markets, customer segments, and opportunities for future expansion. 2. B2B Sales and Business Development
* Generate new business opportunities and convert prospects into active customers.
* Promote the company’s natural diamond jewellery, lab-grown diamond jewellery, gemstone jewellery, and loose diamonds.
* Understand customer requirements and present suitable products and business proposals.
* Negotiate commercially viable orders in coordination with the relevant internal teams.




* Work towards agreed sales targets, new-client acquisition goals, and repeat-business objectives. 3. Relationship Management
* Build strong, long-term relationships with jewellery retailers, wholesalers, and established jewellery businesses.
* Maintain consistent communication and follow up on enquiries, quotations, samples, and pending orders.
* Understand customer preferences, business challenges, and purchasing patterns.
* Build mutual trust by ensuring qualified communication and coordinating timely resolution of customer concerns.
* Reactivate dormant accounts and increase engagement with existing customers. 4. Exhibition and Event Promotion
* Promote company exhibitions and relevant jewellery trade events among existing and prospective customers.
* Generate retailer interest and encourage attendance and footfall at exhibitions.
* Coordinate customer invitations and follow-ups before and after events.
* Identify prospective buyers and convert exhibition interactions into meaningful business opportunities.
* Support the development of long-term customer relationships through regular industry engagement. 5. Market Intelligence and Competitive Analysis
* Monitor regional market trends, customer preferences, competitor offerings, and pricing patterns.
* Gather feedback on product demand, pricing expectations, availability, and emerging opportunities.
* Identify reasons for lost orders and recommend appropriate corrective actions.
* Share actionable market insights with management to support product, pricing, and sales strategies. 6. Payment Follow-ups and Account Coordination
* Coordinate payment reminders and outstanding-payment follow-ups with customers.
* Work with the finance and internal sales teams to support timely collections.
* Maintain clear communication regarding pending payments and account-related concerns.
* Escalate collection issues and potential commercial risks to the relevant internal team. 7. Reporting and Performance Management




* Maintain accurate records of customer visits, new prospects, enquiries, quotations, orders, and follow-ups.
* Provide regular updates on territory performance, sales pipelines, customer feedback, and market developments.
* Track progress against agreed sales and customer-acquisition targets.
* Develop actionable plans to improve conversions, repeat purchases, and overall territory performance. Candidate Requirements
* 3–5 years of relevant experience in sales, marketing, or business development, preferably within the diamond, jewellery, or related B2B trade.
* Strong relationship-building, communication, negotiation, and presentation skills.
* Ability to identify opportunities, develop customer accounts, and convert leads into sales.
* A clear understanding of customer relationship management and the B2B sales cycle.
* Strong commercial awareness and a results-oriented approach.
* Fluency in Tamil, with working proficiency in English and Hindi.
* Willingness to undertake extensive travel across Tamil Nadu.
* Ability to work independently in the field while coordinating effectively with the Mumbai-based management and sales teams. Key Performance Indicators (KPIs) Performance will be evaluated against mutually agreed targets, including:
* Sales revenue and order conversion.
* Acquisition of new active B2B customers.
* Growth in repeat business from existing accounts.
* Frequency and effectiveness of retailer visits and follow-ups.
* Retailer participation and footfall generated for company exhibitions.
* Development and activation of the regional customer network.
* Quality of market intelligence and reporting.
* Timely coordination of outstanding-payment follow-ups. Compensation The position offers a fixed salary along with performance-based incentives, with the structure to be discussed during the recruitment process. What Success Looks Like The ideal candidate will help Mohar Diamonds establish a stronger foothold across Tamil Nadu, build a reliable network of active jewellery retailers and wholesalers, increase sales consistently, strengthen customer loyalty, and create a sustainable platform for future regional expansion.

How to Apply
Interested candidates are invited to apply through LinkedIn with an updated résumé outlining their relevant experience, territory exposure, and achievements in B2B sales or business development.

📌 Regional Sales Marketing Manager (Chennai)
🏢 MOHAR DIAMONDS PRIVATE
📍 Chennai