Sr. Social Media Executive Responsibilities Strategy & Planning ● Build a monthly content plan for each brand, organised around topics the target audience cares about (not internal updates) ● Keep a balanced content mix: thought leadership, education, industry insight, product and company updates ● Set platform priorities for each brand: LinkedIn, X (Twitter), Instagram, YouTube Track industry trends, competitors and platform algorithm changes, and turn them into content ideas Content Creation ● Write copy suited to each platform: posts, carousels, threads, captions, and LinkedIn articles and newsletters ● Plan and script short-form video (Reels, Shorts, LinkedIn video), working with designers and editors from idea to final cut ● Create original formats that make B2B content engaging: explainers, myth-busters, data stories, POV pieces, industry commentary ● Keep each brand’s voice and visual identity consistent ● Growth, Engagement & Lead Contribution ● Grow a relevant following among the target audience (decision-makers in key international markets), not just raw follower numbers ● Run community engagement: comments, DMs, engaging with industry voices, employee and leadership advocacy ● Help leadership build their LinkedIn presence through ghostwritten posts and content planning ● Work with Sales and Marketing to turn social engagement into qualified enquiries, using tracked links (UTMs) and clear conversion paths ● Support event, webinar and conference campaigns before,



during and after the event Analytics & Reporting ● Track and report performance every month, focused on reach within the target audience, engagement quality, website traffic and enquiries, as well as impressions ● Use the data to improve content and drop formats that don’t perform ● Suggest potential post boosts on LinkedIn and Meta when needed Qualifications ● 2-4 years of hands-on social media experience, preferably in B2B, SaaS, IT services or tech ● A robust portfolio showing B2B content, video work and results that are not just vanity metrics ● Excellent written English. You must be able to simplify technical topics for senior readers ● Proven experience planning and producing short-form video ● Working knowledge of: LinkedIn Page and Campaign Manager, Meta Business Suite, a scheduling tool (Buffer, Hootsuite or Sprout Social), Canva, a video editor (CapCut, Premiere Pro or similar), and GA4 with UTM tracking ● Experience running social for more than one brand or client at the same time ● An analytical approach: you can explain why a piece of content worked, not just that it did Good To Have ● B2B iGaming experience (strong plus), such as platform providers, game aggregators or iGaming SaaS, marketing technology to operators ● Experience in healthcare or health-tech, including awareness of sensitive messaging ● Agency background handling B2B tech clients ● Experience ghostwriting for founders or CXOs on LinkedIn ● Experience in international or global B2B markets ● Basic design or motion-graphics skills

📌 Sr. Social Media Executive (Pune)
🏢 Prometteur Solutions
📍 Pune