Essential Duties and

Responsibilities:
• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our digital properties.
• Conduct thorough keyword research to identify opportunities for content optimization and creation.
• Optimize website content, meta tags, URLs, and other on-page elements to align with SEO best practices and improve search engine visibility.
• Build and execute off-page optimization strategies, including link-building, to enhance the authority and credibility of our digital assets.
• Collaborate with the IT team to address technical SEO issues, including site speed, mobile optimization, and crawlability.
• Work closely with content creators to ensure that current and existing content aligns with SEO goals and strategies.
• Utilize analytics tools to monitor SEO performance, track key metrics,



and provide regular reports with actionable insights.
• Stay abreast of industry trends, algorithm updates, and emerging technologies to ensure the continuous improvement of SEO strategies. Education and/or Work Experience

Requirements:
• Bachelor’s degree in marketing, Business, or a related field. Master's degree is a plus.
• 1 to 3 years of experience in SEO, with a focus on strategy and execution.
• Proven track record of improving search engine rankings and organic traffic.
• Deep understanding of SEO best practices, algorithms, and ranking factors.
• Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.

📌 Executive - SEO (Gurugram)
🏢 AdLift India
📍 Gurugram