Regional Influencer Marketing Associate (Mumbai)

Regional Influencer Marketing Associate (Mumbai)

02 Nov
|
Flo Mattress
|
Mumbai

02 Nov

Flo Mattress

Mumbai

Influencer Marketing AssociateFlo Mattress | Sakinaka, Andheri East, Mumbai (On-site) About Flo MattressAt Flo Mattress, we are redefining sleep through innovation, comfort, and customer-first experiences. As one of India’s quick-growing D2C sleep brands, we combine thoughtful design, premium quality, and modern technology to create products customers genuinely love. We are looking for a regional language-speaking Influencer Marketing Executive to help scale creator partnerships and influencer campaigns for Flo Mattress.

Key Responsibilities
● Influencer Discovery & Onboarding: Identify, research, and shortlist influencers aligned with the brand’s target audience, values, and positioning. ● End-to-End Campaign Management: Manage complete influencer campaign lifecycles including outreach, negotiations, brief coordination, and execution. ● Relationship Management: Build and maintain strong, ongoing relationships with creators, talent managers, and influencer marketing agencies. ● Cross-Functional Collaboration: Work closely with internal content and design teams to ensure smooth campaign delivery and brand alignment. ● Performance Tracking & Analytics: Track and measure campaign metrics including engagement rate, reach, impressions, conversions, and ROI. ● Database & Pipeline Operations: Maintain structured influencer databases, campaign trackers,



and collaboration records in Excel. ● Content Repurposing: Identify high-performing creator-generated content to repurpose across performance ads, website assets, and broader marketing campaigns. Requirements●

Experience:
1 + year of hands-on experience in influencer marketing, social media marketing, or creator partnerships. ● Language Proficiency: Fluency in Malyalam or Telugu is mandatory. ● Domain Knowledge: Understanding of regional creator communities and social media trends is a strong advantage. ● Core

Skills:
Strong communication, interpersonal, and negotiation skills. ● Technical

Skills:
Comfortable working with Excel, Google Sheets, and campaign tracking tools. ● Mindset: Highly organized, proactive, detail-oriented, and execution-focused. Role Details Attribute Details Location Sakinaka, Andheri East, Mumbai (On-site) Working Days Monday to Saturday Employment Type Full-time Why Flo Mattress ?● Growth Exposure: Opportunity to take direct ownership in a rapidly scaling D2C brand. ● End-to-End Ownership: Direct involvement in strategy, execution, and regional market expansion. ● Work Environment: Collaborative, fast-paced, and high-energy team culture. ● Reliability: Consistent and on-time salary structure.

📌 Regional Influencer Marketing Associate (Mumbai)
🏢 Flo Mattress
📍 Mumbai

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