Location:
Gurugram, Haryana (Full-time, on-site)

Experience:
1+ year

Salary:
₹35,000 – ₹50,000 per month (based on experience and skills)

About the Role
We’re a growing fashion and lifestyle brand looking for a hands-on Performance Marketer to plan, run and scale our paid campaigns. You’ll own ad spends across Meta, Google and other channels, with a focus on driving profitable sales and improving ROAS for our apparel D2C business. Requirements
• 1+ year of hands-on experience in performance marketing, preferably in fashion, apparel, lifestyle or D2C e-commerce
• Robust working knowledge of Meta Ads Manager and Google Ads
• Good understanding of metrics like ROAS, CTR, CPM, CPC, CPA, AOV and conversion rate
• Familiarity with GA4, Meta Pixel/CAPI, GTM and Shopify analytics
• Strong analytical skills and comfort with Excel/Google Sheets
• Ability to manage ad budgets and make data-driven decisions
• Good communication skills and the ability to work in a fast-paced environment
• Willingness to work from our Gurugram office

Key Responsibilities
• Plan, launch and optimise paid campaigns on Meta (Facebook/Instagram),



Google (Search, Shopping, PMax, YouTube) and other platforms
• Manage daily budgets, bids and scaling to hit targets for ROAS, CAC, CPA and revenue
• Run funnel-based campaigns (prospecting, retargeting, catalogue/DPA) for new launches, sale events and festive seasons
• Work with the creative team to brief, test and iterate on ad creatives (reels, static, UGC, carousels)
• Run A/B tests on audiences, creatives, copy and landing pages
• Track performance in GA4, Meta Ads Manager, Google Ads and Shopify, and prepare daily/weekly/monthly reports
• Identify drop-offs in the funnel and suggest improvements in the website, product pages and checkout
• Keep up with ad platform updates, competitor ads and fashion marketing trends
• Coordinate with merchandising, design and e-commerce teams on inventory, offers and campaign calendars.

How to Apply
Send your resume and any campaign results or case studies to [email protected] with the subject line “Performance Marketer”.

📌 Performance Marketer (Gurugram)
🏢 Shapercult
📍 Gurugram