We are looking for a highly analytical and data-driven Marketing Analyst to join our energetic Performance Marketing team. You will be instrumental in measuring, analyzing, and optimizing the performance of our marketing channels.
About the Role
● Build, manage and monitor remarketing/acquisition campaigns across various channels including Google, Meta, Affiliates, etc; ● Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis ● Effectively communicate complicated analyses by developing easy-to-use reporting and dashboards ● Understand new and relevant KPI metrics requirements for performance management and optimization purposes ● Work with creative and marketing teams to test strategies and innovation ● Deliver quantifiable improvements in ROI and cost per conversion (CPA)
across all channels Qualifications ● Previous work experience for 5-6 years in a quantitative marketing role managing strategy and execution on Google, Meta etc; also travel industry experience is a plus for the role. ● In-platform execution experience setting up campaigns in Meta ads and Google Ads for Remarketing, New Acquisitions and Digital Branding objective with a strong grasp on all campaign types such as Search, Performance-Max, UAC on Google & Catalogue, AAA, etc; on Facebook ● Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized ● Excellent written and verbal communication skills ● Strong project management skills ● Critical thinker and creative ● Bachelor’s degree in Marketing or relevant field