Company: Machine Maker

Location:
Pune Work Mode: In Office Employment Type: Full-time

Experience:
Fresher or up to 6 months

Working Hours
9:30 AM to 6:30 PM Work Schedule: Monday to Friday – Work from Office | Saturday – Work from Home | Sunday – Weekly Off About Machine Maker Machine Maker is India’s leading media platform focused on the manufacturing sector, providing insights into industry trends, innovations, updates, regulations, and market developments. Through its print and digital platforms, Machine Maker connects manufacturers, industry professionals, SMEs, technology providers, and other stakeholders while showcasing success stories, innovations, and developments that contribute to the growth of Indian manufacturing. Role Overview The Marketing & Outreach Executive will support Machine Maker’s marketing, outreach, audience development, and promotional activities. The role involves identifying relevant industry contacts, reaching out to potential clients and partners, supporting marketing campaigns, promoting Machine Maker’s content and initiatives, and assisting with events and industry activities. This role is suitable for a fresher or candidate with up to 6 months of experience who is interested in marketing, communication, business outreach, media, and the manufacturing industry.

Key Responsibilities
· Support the execution of marketing and outreach activities for Machine Maker.
· Identify and research potential clients, brands, industry professionals, associations, and business partners.
· Conduct outreach through calls, emails, LinkedIn, WhatsApp, and other relevant channels.
· Maintain and regularly update databases of prospects, industry contacts, and potential partners.




· Generate leads and support the business development team with relevant prospects.
· Follow up with prospects and maintain regular communication.
· Promote Machine Maker’s digital content, publications, events, and industry initiatives.
· Support social media and digital marketing activities as required.
· Assist in planning and executing marketing campaigns and promotional activities.
· Coordinate with the Sales, Content, Editorial, and Design teams for marketing requirements.
· Assist in preparing presentations, marketing materials, email campaigns, and promotional content.
· Research industry trends, companies, events, exhibitions, and potential outreach opportunities.
· Support Machine Maker’s participation in exhibitions, conferences, networking events, and industry forums.
· Assist with event-related communication, invitations, registrations, and follow-ups.
· Build and maintain skilled relationships with industry stakeholders.
· Track outreach activities, responses, leads, and follow-ups in Excel/CRM.
· Prepare basic reports on outreach and marketing activities.
· Suggest new ideas for audience engagement, outreach, and brand visibility.
· Ensure timely completion of assigned marketing and outreach activities. Required Skills & Competencies
· Good communication and interpersonal skills.
· Strong interest in Marketing, Business Development, Media,



and Outreach.
· Comfortable making calls and communicating with new people.
· Good written English for emails, messages, and professional communication.
· Basic knowledge of MS Excel, Word, and PowerPoint.
· Good research and information gathering skills.
· Strong follow-up and coordination skills are important.
· Ability to maintain databases and track activities accurately.
· Willingness to learn and take ownership of assigned tasks.
· Creative approach towards marketing and outreach activities.
· Ability to work independently as well as with a team.
· Comfortable working in a fast-paced, target-oriented environment. Preferred Qualifications
· Bachelor's degree in marketing, Business Administration, Mass Communication, Communications and related fields.
· Fresher’s are welcome to apply.
· Candidates with up to 6 months of experience in marketing, sales, business development, social media, media, or outreach may also apply.
· Internship experience in marketing, sales, media, or business development will be an advantage.
· Interest in the manufacturing, B2B, media, or industrial sector will be an added advantage. Key Performance Areas (KPIs)
· Number of relevant prospects identified.
· Outreach and follow-up activities are completed.
· Qualified leads are generated.
· Response and engagement from outreach campaigns.
· Database accuracy and regular updates.
· Support provided for marketing campaigns and events.
· Audience and brand outreach activities.
· Timely completion of assigned tasks is required.
· Quality of communication and coordination with prospects and stakeholders.

📌 Marketing & Outreach Executive (India)
🏢 Machine Maker
📍 India