Company: Dentsu Media India Private Limited

Location:
Bangalore Department: Performance Marketing

About the Role
We are looking for an experienced and strategic Senior Manager – Paid Media to lead paid media strategy and execution across search and social platforms. The role involves managing client relationships, driving campaign performance, and leading a team of 4–5 professionals across multiple client accounts. The ideal candidate should have strong expertise across both media strategy and creative strategy, with a proven track record of delivering business growth through performance marketing, preferably in the D2C space. Required Skills & Qualifications
• 4–5 years of experience in paid media/performance marketing.
• Strong experience across both paid search and paid social platforms.
• Proven experience in developing media strategies and managing client relationships.
• Experience managing and mentoring a team of 4–5 professionals.
• Ability to independently manage multiple client accounts (ideally 5–7 accounts).
• Strong understanding of both media planning/execution and creative strategy.
• Experience in creative testing, performance analysis, and campaign optimization.
• Strong D2C experience will be a significant advantage.
• Excellent communication, presentation, stakeholder management, and analytical skills.



Preferred Background Candidates from digital marketing agencies with a robust D2C client portfolio or professionals with relevant paid media leadership experience at established D2C brands.

Key Responsibilities
• Develop and lead comprehensive paid media strategies across search and social platforms.
• Manage and oversee a portfolio of 5–7 client accounts, ensuring campaign performance and client satisfaction.
• Lead, mentor, and manage a team of 4–5 paid media professionals.
• Drive campaign planning, execution, optimization, and performance measurement across platforms such as Google Ads, Meta, and other relevant paid media channels.
• Build performance-driven media strategies aligned with client business objectives and growth targets.
• Work closely with creative teams to develop effective ad creatives, messaging, and testing strategies.
• Drive creative strategy, creative experimentation, and high-volume creative testing to improve campaign effectiveness.
• Analyze campaign performance and translate data into actionable business insights.
• Own client communication, performance reviews, strategic discussions, and presentations.
• Identify opportunities for account growth, media scaling, and improved campaign efficiency.
• Ensure effective team delivery, resource planning, and operational excellence.
• Stay updated with industry trends, platform innovations, automation, and AI-powered marketing solutions.

📌 Senior Manager – Paid Media (Bengaluru)
🏢 dentsu
📍 Bengaluru