Parkar is hiring a senior marketer to own its LinkedIn presence end-to-end, from the company page calendar to paid campaigns that drive qualified enterprise leads. About Parkar Parkar is a data and AI transformation firm for healthcare and life sciences, manufacturing, and financial services. Since 2015, our 400+ engineers have helped enterprises build data foundations they can trust and put AI to work across their workflows. We work from Atlanta, Pune, Ahmedabad, and Singapore. Parkar is SOC 2 Type II and ISO 27001 certified. Learn more at parkar.in The Role You will own Parkar's LinkedIn presence and the leads it generates, and enhance our other social presence for employer branding. This includes the company page calendar, two recurring series featuring our leaders and engineers, festival and company moments, and paid campaigns targeting enterprise buyers in North America. What you will do & own Organic Content
• Plan and run the monthly LinkedIn calendar: three company page posts a week across industries, ideas, client results, people and company moments.
• Lock each month's calendar by the 25th of the month before.
• Produce two recurring series, Leaders Speak and Engineers Speak. Book interviews, brief the writer, and run a monthly recording session at our Pune office.
• Publish festival and company moment posts on the day, including Diwali, Thanksgiving, Republic Day, and Holi.
• Support the founder's LinkedIn presence with drafts, scheduling, and performance reviews.
• Reply to comments the same day and coordinate employee resharing in the first hour after each post. Paid Campaign
• Plan, build, and run LinkedIn campaigns in Campaign Manager: Thought Leader Ads, Document Ads with Lead Gen Forms, and retargeting.
• Build and maintain audiences: industry and title targeting, account lists from our CRM, website retargeting, and exclusions.




• Test offers and creative and move spend toward what produces qualified meetings.
• Keep the LinkedIn Insight Tag, conversion events, and CRM lead sync working. Team, budget, and Offers
• Own the monthly marketing budget, starting with a paid LinkedIn budget of up to $10,000 a month.
• Lead the content writer and designer day-to-day, and work with our web developer on tracking and page updates.
• Manage the external ads partner during the first months, then bring paid campaigns in-house.
• Own the industry guides and offers used in campaigns, working with our practice leaders on content. Measurement
• Report every week on engagement from target titles, clicks to industry pages, cost per lead, and cost per qualified meeting.
• Work with the sales team so every paid lead gets a reply within 24 hours and track each lead through to pipeline.
• Run a monthly review with the Chief Revenue Officer on pipeline from LinkedIn. What you bring
• 8 to 12 years in B2B marketing, with at least 5 in social media or demand generation, ideally in IT services, SaaS, or consulting.
• At least 3 years running paid LinkedIn campaigns at $10,000 or more a month, including Lead Gen Forms, Thought Leader Ads, and retargeting.
• A track record of judging campaigns on leads, meetings, and pipeline, with results you can show.
• Experience leading a writer, designer, or agency.
• Strong written English and warm, explicit writing for audiences in India and the US.
• Comfort working with senior leaders and engineers to draw out their stories.
• Working knowledge of LinkedIn analytics, Google Tag Manager, and a CRM. Good to have
• Experience marketing to healthcare, manufacturing, or financial services buyers.
• Short-form video planning and basic editing.
• Familiarity with Clay, Apollo, or similar lead enrichment tools.

How to apply
Send your CV and two or three examples of LinkedIn campaigns you have run, with their results, to [email protected]

📌 Demand Generation (Pune)
🏢 Parkar
📍 Pune