About the Role
The ideal candidate will have strong experience in the Contemporary Trade/Supermarket channel, with exposure to key supermarket chains in metro cities. The candidate should possess excellent account management, sales planning, distribution expansion, and customer relationship management skills, along with a proven track record of driving sales growth and ensuring effective in-store execution.
• Roles & Responsibilities
• Business Growth & Profitability
• Achieve offline sales, topline and profitability targets for the Supermarket channel.
• Drive growth of power brands, new product developments (NPDs) and strategic categories.
• Identify incremental business opportunities across existing and new accounts.
• Customer & Distribution Development
• Strengthen relationships with existing retail chains and onboard new accounts across markets.
• Expand distribution, product listings, store coverage and presence in new towns.
• Develop account-level plans to drive sustainable growth and improve market penetration.
• Go-to-Market & Execution
• Drive offline go-to-market initiatives, promoter productivity, store-level sales and product visibility.
• Execute retail activations, loyalty programmes and new product launches.
• Improve in-store execution and sales conversion through regular performance reviews.
• Commercial Governance




• Ensure timely submission, processing and reconciliation of distributor and modern trade claims.
• Monitor claims outstanding, ROB and utilisation of commercial provisions within approved budgets.
• Coordinate with Finance, Marketing, Supply Chain, BTM and Sales & Distribution teams to resolve business issues.
• Team & Performance Management
• Lead and develop the team to achieve business, distribution and productivity targets.
• Review performance, identify gaps and drive corrective actions.
• Build team capability and ensure retention of key talent.
• Key Performance Indicators (KPIs)
• Offline sales and profitability / EBITDA achievement.
• Power brand growth and NPD sales.
• Distribution expansion, new listings, stores and account acquisition.
• Promoter productivity and store sales.
• Customer loyalty programme and activation targets.
• Claims reconciliation, commercial budget adherence and ROB.
• Team performance and key talent retention. Qualifications
• Graduate in any discipline; MBA / PGDM in Sales or Marketing preferred.
• Relevant Experience
• 4–5 years of hands-on experience in Modern Trade & supermarket channel
• Experience in key account management, distribution expansion, commercial negotiations and team management.

📌 Sales Manager Supermarket Modern Trade (Bengaluru)
🏢 Piramal Consumer Healthcare
📍 Bengaluru