About Folksoft Folksoft helps companies get and stay compliant with SOC 2, ISO 27001, ISO 42001 (AI governance) and HIPAA. We combine a GRC automation platform with a dedicated vCISO for every customer, so clients spend a fraction of the time on compliance that they would with software alone. The role You will own Folksoft's revenue engine end to end: run your own sales cycle from discovery to signed contract, and lead the GTM team that builds our brand, content and search visibility. Title: Head of Sales & Growth

Location:
India (remote or hybrid) Reports to: CEO / Founder Manages: GTM team (content, video, design and campaign execution)

Working hours
Full time, with a daily 3-hour overlap with US Pacific time This is not a pure sales role or a pure marketing role. You will spend most of your time closing deals, and use what you hear from customers to direct what the GTM team builds.

What you'll do
1. Own the sales cycle
• Shadow the CEO and founder on sales calls during your first month, then take over.
• Plan and run your own discovery calls, demos, proposals and negotiations through to signed contract.
• Qualify prospects carefully, keep the CRM up to date and forecast your pipeline honestly.
• Position Folksoft's dedicated vCISO model against software-only compliance tools.
• Bring every objection and question you hear back to the GTM team as material for content. 2. Lead the GTM team
• Manage the content, video, design and campaign team: set priorities, review work and run weekly planning.
• Write clear briefs (audience, keyword, angle, call to action) so the team knows exactly what to build.
• Give the final review before anything is published. 3. Direct paid campaigns (Google Ads, LinkedIn, Meta)
• Set strategy, audiences, messaging and budget split.



The team builds and runs the campaigns.
• Review ad copy and landing pages against what prospects actually say on calls.
• Track cost per qualified meeting and shift budget to what works. 4. Shape content across every channel
• Own the monthly content plan for the website, blog, YouTube (long-form and Shorts), LinkedIn and other media.
• Set the vision for articles, videos and infographics, and turn each strong piece into several formats.
• Build customer case studies with real, measurable outcomes. 5. Lead search visibility (SEO, GEO, AEO)
• Review Google Analytics, Google Search Console and Bing Webmaster Tools every week.
• Turn findings into prioritized, specific tickets for the GTM and Engineering teams, who do the build.
• Track and improve how often Folksoft is cited in AI search (ChatGPT, Perplexity, Google AI Overviews) for our core topics. 6. Build community and social proof
• Represent Folksoft authentically on Reddit and in other communities by answering questions and adding value, not promoting.
• Run a G2 review program by asking customers at their best moments, such as right after a successful audit, within G2's guidelines. How we'll measure success At full ramp, from month 3, you will run at least 50 qualified discovery calls a month and close at least 50% of them.



A qualified discovery call is one with a decision-maker at a company that fits our ideal customer profile and has a real compliance need. We will also track:
• Sales: Discovery-to-demo rate, demo-to-close rate, new ARR per month, and sales cycle length.
• Paid: Cost per qualified meeting on each channel.
• Search: Growth in non-branded organic clicks, and citations of Folksoft in AI search for our core topics.
• Content: Pieces shipped on schedule against the monthly plan.
• Social proof: New G2 reviews and published case studies. What we're looking for Must-haves
• 5–8 years in B2B SaaS, with at least 3 years closing deals yourself as an AE.
• A track record of hitting quota selling to US customers.
• Experience managing or directing a small marketing, content or growth team.
• Hands-on understanding of SEO and paid campaigns, and the ability to read Google Analytics and Search Console data.
• Excellent written and spoken English, and confidence leading calls with founders, CTOs and security leaders.
• Willingness to work a daily 3-hour overlap with US Pacific time. Nice-to-haves
• Experience selling cybersecurity, compliance or GRC products (SOC 2, ISO 27001, HIPAA).
• Familiarity with AEO and GEO, meaning visibility in AI search tools.
• Experience building a YouTube channel, community presence or review program.
• Early-stage startup experience where you built the playbook yourself.

What we offer
• A senior role with direct influence on how Folksoft grows, working closely with the CEO and founder.
• Ownership of both a sales number and a team.
• Competitive base salary plus commission on closed deals.
• Exposure to US and European customers across fast-growing compliance markets, including AI governance.

📌 Head of Sales (India)
🏢 Folksoft
📍 India