Key Responsibilities
● Develop and execute end-to-end go-to-market strategies for new products, features, markets and customer segments. ● Conduct market research, competitive analysis and customer segmentation to identify market opportunities and growth potential. ● Define ideal customer profiles (ICPs), target segments, value propositions, product positioning and competitive differentiation. ● Collaborate with product teams to validate product-market fit, gather customer insights and influence product development priorities. ● Build and execute product launch plans, including pricing, positioning, distribution channels and customer acquisition strategies. ● Develop GTM playbooks, sales enablement materials, messaging frameworks and commercial strategies to support revenue generation. ● Work closely with sales, marketing and business development teams to build customer acquisition funnels and improve conversion. ● Identify and develop strategic partnerships, enterprise accounts and current distribution opportunities to accelerate market penetration. ● Lead pilot programmes, early customer engagements and market validation initiatives to test product adoption and commercial viability. ● Analyse customer behaviour, market feedback and sales performance to identify opportunities for product and GTM optimisation.



● Track GTM performance through KPIs such as pipeline growth, conversion rates, customer acquisition, revenue contribution and product adoption. ● Develop business cases, revenue forecasts and market expansion plans to support strategic decision-making. ● Coordinate cross-functional stakeholders to ensure alignment between product capabilities, customer needs and commercial objectives. Job Requirements ● 4–8 years of experience in go-to-market strategy, product strategy, growth, business strategy, product marketing or management consulting. ● Prior experience in technology, SaaS, AI or product-led businesses, preferably with exposure to B2B or enterprise markets. ● Demonstrated experience developing GTM strategies, launching products or driving market expansion initiatives. ● Strong understanding of product-market fit, customer segmentation, competitive positioning, pricing and revenue models. ● Excellent analytical, problem-solving and strategic planning skills, with the ability to translate insights into actionable business plans. ● Experience collaborating with product, sales, marketing and leadership teams on cross-functional initiatives. ● Strong communication, stakeholder management and presentation skills. ● Ability to independently manage projects in fast-paced, evolving business environments.

📌 GTM Manager (India)
🏢 Vidman AI
📍 India