Key Responsibilities
1. Marketplace & Quick-Commerce Advertising
• Independently manage Amazon Ads (AMS), Blinkit Ads and Swiggy Instamart advertising campaigns.
• Plan, launch, monitor and optimise sponsored product, search, recommendation and other available advertising formats.
• Manage daily advertising budgets, bidding strategies and campaign structures.
• Identify opportunities to improve product visibility, conversions and sales. 2. Performance Analysis & Optimisation
• Monitor ROAS, ACOS, TACOS, CPC, CTR, conversion rates and advertising-attributed sales.
• Analyse SKU-wise, campaign-wise and city-wise performance wherever platform data is available.
• Identify underperforming campaigns and implement corrective actions.
• Allocate advertising budgets based on performance, inventory availability and business priorities.
• Focus on profitable revenue growth rather than advertising metrics alone. 3. Sales Growth & Campaign Planning
• Develop advertising strategies for new product launches and existing SKUs.
• Plan promotional campaigns around platform events, seasonal demand and product opportunities.
• Identify high-performing products and opportunities to scale advertising investments.
• Coordinate with the marketplace operations team on pricing, stock availability, product listings and promotions.
• 4. Reporting & Accountability
• Prepare daily advertising performance dashboards.
• Submit weekly reports covering ad spend, attributed revenue, ROAS, ACOS and key optimisation decisions.
• Track advertising performance against agreed sales and profitability targets.
• Present actionable recommendations to the Director – E-commerce & Quick Commerce. Required Qualifications
• 2–5 years of relevant performance marketing experience.
• Demonstrable hands-on experience with Amazon Ads and/or Blinkit Ads.
• Robust understanding of marketplace advertising, campaign optimisation and advertising analytics.
• Experience managing advertising budgets and improving return on advertising spend.
• Proficiency in Microsoft Excel or Google Sheets.
• Ability to independently manage multiple products, campaigns and advertising platforms.
• Strong analytical skills and a results-oriented approach.