Company: Khaitan India Limited Position: General Manager – Sales (State Head – Kerala)

Location:
Chennai (Corporate / Regional Office) with regular operational travel across Kerala Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 12 – 16 Years Compensation: Up to ₹30 LPA Fixed + Up to 10% Performance Incentive Employment Type: Full-time Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with dedicated, extensive channel sales leadership in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply.

About the Role
Khaitan India Limited is seeking an accomplished, highly dynamic sales leader as General Manager – Sales (Kerala Market), to be based out of Chennai. This leadership role carries complete P&L;, revenue, and market expansion accountability for the entire Kerala territory (North and South Kerala). The primary mandate is aggressive distributor network building, onboarding financially solid channel partners, and driving primary and secondary sales volume across Ceiling Fans, Geysers, and Home Appliances.

Key Responsibilities
• Revenue & P&L; Leadership: Own the overall turnover, volume quotas, and gross margin targets for Ceiling Fans, Geysers, and Small Domestic Appliances across the entire state of Kerala.
• Distributor Network Architecture: Identify coverage gaps, conduct commercial due diligence, and appoint viable super-stockists, direct distributors, and wholesale channel partners across key trade hubs (Kochi, Kozhikode, Kannur, Thiruvananthapuram, Thrissur, Kottayam, etc.).
• Secondary Sales & Counter Liquidation: Establish steady counter throughput, eliminate distributor inventory bottlenecks, ensure rapid stock rotation,



and maximize brand presence across multi-brand retail counters and major regional dealers.
• Commercial Governance & Financial Discipline: Enforce strict control over market credit, payment receivables, distributor ROI, claims clearance, and billing integrity.
• Field Team Leadership & Remote Governance: Direct, mentor, and monitor the field sales hierarchy across Kerala—including Business Managers, Area Sales Managers (ASMs), and Territory Sales Officers (TSOs)—maintaining strict beat discipline and performance KPI tracking.
• Trade Marketing & Competitor Tracking: Monitor competitor pricing, trade schemes, and dealer incentives from industry peers; design and roll out aggressive, localized trade promotions and display drives to capture market share. Candidate Profile & Qualifications
•

Experience:
12 to 16 years of solid channel sales leadership and distribution management handling the Kerala market.
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances is non-negotiable.
• Preferred Companies: Current or prior experience with leading brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers. Core Competencies:
• Proven, demonstrable track record of appointing, restructuring, and expanding distributor and dealer networks from the ground up.
• In-depth commercial understanding of Kerala’s unique electrical retail dynamics, dealer networks, seasonal trends (Onam, pre-monsoon, etc.), and distributor expectations.
• Based in / willing to work out of Chennai, with readiness for extensive travel across Kerala.
• Strong working proficiency in Malayalam and English (working knowledge of Tamil/Hindi is an advantage).
• High-caliber strategic negotiation, commercial acumen, and large-team leadership skills.

📌 General Manager – Sales For Kerala Market, Chennai-Based | Only Candidates with Ceiling Fan, Home Appliances (India)
🏢 KHAITAN INDIA
📍 India