Social Media Manager – D2C Brand | Litemed Job Title: Social Media Manager Company: Litemed

Location:
Hyderabad

Experience:
2+ Years

Salary:
₹4 LPA – ₹10 LPA Working Days: 6 Days Working Employment Type: Full-Time

About The Company
Litemed is a growing D2C healthcare and wellness brand focused on innovative medical and lifestyle solutions. We are looking for a creative and performance-driven Social Media Manager to build and scale our digital presence across platforms.

Key Responsibilities
• Manage end-to-end social media presence across Instagram, Facebook, LinkedIn, YouTube, and other platforms
• Plan and execute monthly content calendars aligned with marketing campaigns and product launches
• Create engaging social media strategies to improve brand awareness, engagement, and conversions
• Coordinate with graphic designers, video editors, influencers, and marketing teams for content execution
• Monitor social media trends, viral formats, and competitor activities
• Manage community engagement through comments, DMs, reviews, and audience interaction
• Collaborate with performance marketing teams for paid campaigns and ad creatives
• Track KPIs such as engagement, reach, follower growth, and campaign performance
• Execute influencer collaborations, UGC campaigns, and brand partnerships
• Ensure brand consistency across all digital platforms Required Skills
• Strong understanding of Instagram, Facebook,



LinkedIn, and YouTube algorithms
• Experience with Meta Ads Manager and social media analytics tools
• Knowledge of Canva, CapCut, Adobe Creative Suite, or similar tools
• Excellent communication, copywriting, and content planning skills
• Understanding of D2C branding, storytelling, and audience engagement
• Ability to work in a fast-paced startup setting Qualification
• Bachelor’s degree in Marketing, Mass Communication, Media, or related field
• Minimum 2+ years of experience in Social Media Management, preferably in D2C/E-commerce brands Preferred Candidate Profile
• Experience in healthcare, wellness, beauty, or lifestyle brands
• Strong understanding of reels, short-form content, and influencer marketing
• Creative thinker with analytical mindset
• Portfolio showcasing successful social media campaigns is preferred Benefits
• Opportunity to work with a fast-growing D2C healthcare brand
• Creative and collaborative work culture
• Exposure to branding, influencer marketing, and performance campaigns
• Career growth opportunities

How to Apply
Interested candidates can share their updated resume and portfolio with the HR team. Modern D2C brands are increasingly prioritizing short-form content, influencer collaborations, analytics-driven campaigns, and community engagement for Social Media Manager roles.

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