Company Description All About Ideas is a creative & marketing agency that transforms ideas into impactful results for clients across industries. The team combines youthful energy with over two decades of experience in marketing strategy, creative communications, and customized corporate gifting. The company believes every business challenge has a creative solution and works closely with clients to uncover it. All About Ideas offers end-to-end services spanning advertising, branding, communication, design, décor, events, films, and gifting, positioning itself as a strategic partner for brands that want to stand out. Role Description The Digital & Social Media Marketing Specialist is a full-time, on-site role based in Andheri East, Mumbai. This role involves planning and executing digital marketing campaigns across social media platforms, including content calendars, paid promotions, performance tracking, and direct client relationship management. In this hybrid role, you will be the main point of contact for clients while simultaneously leading the strategy, optimization, and reporting of all digital marketing campaigns. The specialist will optimize posts for reach and engagement, and manage community interactions such as comments and messages. Day-to-day responsibilities include monitoring analytics, preparing performance reports, coordinating with internal copy, creative and strategy teams, and staying current with platform trends and best practices. The role also requires supporting broader marketing initiatives, ensuring brand consistency across all digital touchpoints.

Key Responsibilities
Client Servicing & Account Management
• Serve as the primary,



day-to-day point of contact for assigned clients.
• Lead regular client status meetings, presentations, and onboarding sessions.
• Translate client business goals into actionable digital marketing briefs for internal teams.
• Manage client expectations, timelines, and deliverables to ensure high satisfaction and account retention.
• Proactively identify upsell opportunities to expand existing client accounts. Social Media & Content Strategy
• Develop, implement, and manage organic and paid social media strategies across platforms including Meta, LinkedIn, Instagram, TikTok, X, etc.
• Create and oversee data-driven content and social media editorial calendars.
• Write engaging, platform-specific copy/captions and collaborate with design teams for visual assets.
• Monitor online communities, respond to audience engagement, and maintain brand voice across channels. Digital Marketing Execution & Optimization
• Plan, execute, and monitor paid media campaigns (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
• Conduct keyword research, competitive analyses, and basic SEO/SEM optimizations.
• Track weekly and monthly digital metrics, calculating key figures like ROAS, CTR, and CPA.
• A/B test ad creatives, landing pages, and audience targeting to maximize campaign efficiency.



Analytics & Reporting
• Synthesize multi-channel campaign data using tools like Google Analytics and social platform insights.
• Compile and deliver transparent, professional monthly performance reports directly to clients.
• Provide clear, actionable recommendations to improve client campaign performance based on data data trends. Qualifications
• Strong skills in Digital & Social Media Marketing, with hands-on experience managing campaigns across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Ability in Social Media Content Creation and Marketing, including developing content calendars, writing compelling copy/captions, and collaborating on visual assets.
• Proficient Communication and Marketing skills, with the ability to translate brand objectives into explicit, engaging digital narratives.
• Experience using social media and web analytics tools (e.g., Meta Business Suite, Google Analytics, native platform insights) to optimize performance.
• Understanding of paid advertising on social media, including audience targeting, A/B testing, and budget management.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.
• Creative mindset, attention to detail, and willingness to experiment with new formats and trends in digital content.
• Prior experience in an agency or creative services environment in Mumbai or similar markets is an advantage.

📌 Digital & Social Media Marketing Specialist (Mumbai)
🏢 All About Ideas Solutions Private
📍 Mumbai