Job Description
Marketing Leader – (Skills & Deep-Tech Translation)

Location:
Bengaluru, India Experience Required: 15+ Years Employment Type: Full-Time Introduction: Leading India’s Deep Science Commercialization & Advanced Skilling As global supply chains realign, India is rapidly emerging as a critical hub for high-precision manufacturing and deep science commercialization. Despite producing a large number of engineering graduates, traditional academic systems are not generating enough day-one-ready talent for complex hardware translation, defense manufacturing, semiconductor packaging, Cybersecurity and MedTech devices. To close the gap between academic discovery, workforce readiness, and commercialization, we are executing a unique "triad" strategy designed to scale innovation in India. This ecosystem forms a seamless pipeline spanning education, specialized skill development, and deep tech translation:
• Ramaiah Institute for Advanced Skills and Technology (RIASAT): The engine for industry-ready talent and real-world engineering. RIASAT upskills engineers in specialized domains and acts as an industrial R&D; hub to deliver technology-driven consulting solutions for critical industries.
• Ramaiah Institute of Science and Management (RISM): A greenfield, next-generation deemed university transforming STEM and management education for the modern era.
• Vyuha Deep Science Translation Institute: The translational bridge driving innovation from concept to market. Vyuha provides disruptive technology solutions to solve critical engineering challenges. Role Purpose: The Marketing Head is responsible for increasing market visibility, generating business leads, strengthening RIASAT’s brand reputation, and supporting revenue growth across training and engineering services. This role expands beyond a single platform to oversee the marketing strategy for both skills and technology translation across all critical verticals: Semiconductors, Cybersecurity, Dassault Systèmes digital engineering, Aerospace, Space, Defense, MedTech, and Advanced Manufacturing. The individual must position the ecosystem as a premier institution for deep-tech capabilities and commercialization, acquiring high-value targets across enterprise clients, government sectors, and student demographics.

Key Responsibilities




Marketing Strategy & Vertical Expansion:
• Develop and implement the overarching marketing strategy for training, engineering services, MSME consulting, and manufacturing support across all deep-tech verticals.
• Create targeted campaigns encompassing Semiconductors, Cybersecurity, Space, Aerospace, Defense, MedTech, and Advanced Manufacturing to reach students, professionals, engineering companies, and startups.
• Establish RIASAT’s distinct positioning as an industry-connected Center of Excellence in Bengaluru, aligning all campaigns directly with revenue targets. Lead Generation & Target Acquisition:
• Generate qualified business leads for corporate training, student certification, engineering services, and high-value industry projects.
• Design and run structured target acquisition campaigns across Social Media platforms, LinkedIn, email, webinars, events, and industry databases.
• Work closely with business heads across all operational domains to convert marketing-qualified leads into commercial sales opportunities. Digital and Physical Campaigns:
• Plan and execute comprehensive digital campaigns through landing pages, newsletters, targeted videos, and social media outreach.
• Execute physical marketing efforts through roadshows, seminars, campus events, open-house sessions, and industry meets.
• Maintain rigorous campaign calendars balancing student admissions, corporate upskilling outreach, and enterprise engineering services promotion. Industry Association Engagement:
• Build powerful marketing collaborations with prominent industry bodies including ACMA, TAGMA, CII, FICCI, semiconductor consortiums, and defense, aerospace, medtech and other networks.
• Organize high-impact roundtables, webinars, and industry problem-solving workshops to access decision-makers and generate engineering service opportunities. Content and Messaging Architecture:




• Create skilled, technically credible messaging for ecosystem offerings, including industry-driven training, Dassault Systèmes platform-based learning, student employability, and deep-tech engineering services.
• Develop comprehensive marketing collateral including brochures, case studies, success stories, and pitch decks tailored to individual verticals like cybersecurity and digital manufacturing. CRM and Marketing Operations:
• Use CRM systems to meticulously track leads, conversion statuses, lead sources, and overall campaign ROI.
• Monitor performance through operational dashboards, ensuring marketing expenditure translates to verified sales pipeline creation. Required

Experience:
• 15+ years of strategic experience in B2B marketing, technology marketing, engineering services marketing, or industrial education marketing.
• Proven expertise in large-scale lead generation utilizing both digital ecosystems and physical campaign events.
• Deep exposure to executing successful LinkedIn campaigns, email automation, and CRM-based marketing operations.
• Prior experience of marketing complex engineering, manufacturing, software, or consulting services is strongly preferred.
• Understanding of Dassault Systèmes software applications (CATIA, SOLIDWORKS, SIMULIA, DELMIA) would be preferred (but not essential) and familiarity with deep-tech sectors (Semiconductors, Defense, Cyber) is highly desirable.
• Demonstrated experience navigating and leveraging industry associations (e.g., ACMA, CII, FICCI). Key Performance Indicators
• Total volume of qualified leads generated across all technology verticals.
• Percentage of marketing-qualified leads successfully converted to sales and project opportunities.
• Calculated Return on Investment (ROI) across all digital and physical campaigns.
• Attendance and engagement metrics for webinars, industry roundtables, and events.
• Growth trajectory of the student inquiry and corporate lead pipelines.
• Overall brand visibility and market recall for RIASAT and Vyuha within the Indian deep-tech landscape. ? Apply Now: Be a part of this phenomenal journey of transformation by sending your resume to [email protected].

📌 Marketing Leader – Skills (Bengaluru)
🏢 Ramaiah Institute for Advanced Skills and Technology (RIASAT)
📍 Bengaluru