We're Hiring: Assistant Brand Manager
- Creative In-Charge Brand: KOHIRA
- Lab-Grown Diamond Jewellery

Location:
Surat, Gujarat Employment Type: Full-Time | Work From Office Department: Brand & Marketing Reporting To: Marketing Head / Brand Manager Budget: Upto 85K PM

About the Role
We are looking for a creative, highly organised and detail-oriented Brand Executive to manage the execution and coordination of KOHIRA's branding and marketing activities. The ideal candidate should have a strong understanding of premium brand presentation, creative quality, marketing coordination and timely execution across digital platforms, showrooms and marketing channels.

Key Responsibilities
1. Brand Campaign Execution
• Execute monthly and seasonal marketing campaigns as planned by the Brand Manager.
• Coordinate with graphic designers, video editors, content creators, agencies and vendors.
• Ensure creative deliverables are completed within approved timelines.
• Review artwork and campaign deliverables for quality and brand consistency before approval. 2. Social Media & Creative Coordination
• Coordinate monthly content calendars for Instagram, Facebook and other digital platforms.
• Follow up on reels, posts, stories, campaign videos and other digital creatives.
• Ensure timely availability and delivery of approved content to publishing teams.
• Verify that all content follows KOHIRA's approved brand identity, language and visual guidelines. 3. Showroom Branding & Visual Consistency
• Coordinate posters, standees, display materials, promotional artwork and showroom branding.
• Ensure consistent branding across KOHIRA showrooms and shop-in-shop counters.
• Collect showroom photographs to verify correct execution of approved branding.
• Identify and coordinate the correction of branding inconsistencies. 4. BTL Marketing & Promotional Support
• Coordinate brochures, flyers, vouchers,



promotional materials and creative requirements for BTL activities.
• Ensure required promotional material reaches showrooms on time.
• Verify that BTL materials follow approved creative guidelines.
• Coordinate with showroom and BTL teams for campaign implementation. 5. Influencer & PR Coordination
• Coordinate with approved influencers, PR agencies and external creative partners.
• Track campaign deliverables, content deadlines, approvals and posting commitments.
• Maintain documentation of influencer activities and campaign deliverables. 6. Creative Asset & Brand Management
• Maintain organised libraries of approved brand assets, logos, fonts, product photographs, videos and marketing creatives.
• Ensure correct application of brand colours, typography, logos and visual elements.
• Coordinate creative approval, print production, proofs and vendor requirements.
• Maintain version control and prevent the circulation of outdated or unapproved creatives. 7. New Showroom Branding
• Coordinate signage, in-store branding, visual merchandising material and opening creatives for upcoming KOHIRA showrooms.
• Follow up with designers, vendors and internal teams.
• Ensure all approved branding materials are ready before the scheduled showroom opening. 8. Creative Quality Control
• Review creatives for spelling, alignment, layout, presentation, visual consistency and brand compliance.
• Ensure all customer-facing communication reflects KOHIRA's premium jewellery positioning.




• Identify opportunities to improve the quality and consistency of brand presentation. 9. Reporting & Follow-Ups
• Maintain a daily creative and branding activity tracker.
• Monitor pending assignments, approvals, vendor work and deadlines.
• Submit weekly progress and execution reports to the Brand Manager.
• Escalate potential delays or execution issues proactively. Mandatory Skills & Expertise
• Robust understanding of branding, creative design principles and premium visual presentation.
• Excellent coordination and project management skills.
• Ability to review and evaluate graphic designs, videos and marketing creatives.
• Working knowledge of Canva, Adobe Photoshop, Illustrator or similar creative tools.
• Strong attention to detail, deadlines and visual consistency.
• Excellent written and verbal communication skills.
• Ability to manage multiple creatives, vendors and internal teams simultaneously.
• Strong proficiency in Excel, Google Sheets and task tracking. Preferred Qualifications
• 5-7 years of relevant branding, creative coordination or marketing execution experience.
• Experience with jewellery, fashion, luxury retail or premium lifestyle brands preferred.
• Graduation in Marketing, Mass Communication, Design or a related field. Key Performance Indicators
• On-time completion of approved creative campaigns.
• Brand guideline compliance across all channels.
• Accuracy and quality of creative deliverables.
• Showroom branding implementation and readiness.
• Timely completion of new showroom branding requirements.
• Pending-task closure and vendor coordination efficiency. To Apply: Submit your updated CV along with details of campaigns, branding projects or creative coordination work you have handled. Email id: [email protected] Join KOHIRA and help maintain an exceptional, consistent brand experience across every customer touchpoint.

📌 Assistant Brand Manager Marketing (Surat)
🏢 Kohira
📍 Surat