Job Description
– Outbound Marketing / GTM Specialist

Location:
Noida Work Mode: Work from Office

Experience:
2–3 Years Employment Type: Full time

About the Role
We are looking for a proactive Outbound Marketing / GTM Specialist with 2–3 years of experience in B2B lead generation, outbound campaigns, email marketing, and LinkedIn outreach. The ideal candidate should be hands-on with prospect research, sales intelligence tools, and outreach automation.

Key Responsibilities
• Develop and execute outbound marketing and GTM strategies to generate qualified B2B leads.
• Conduct LinkedIn lead generation and prospecting using LinkedIn/Sales Navigator.
• Plan and execute cold email campaigns and follow-up sequences.
• Manage outreach automation and lead-nurturing campaigns.
• Research target accounts, decision-makers, and potential prospects.
• Build and maintain accurate sales lead databases.
• Use tools such as Apollo, Lusha, LinkedIn, Sales Navigator, and similar sales intelligence platforms for prospect identification and data enrichment.
• Segment prospects based on industry,



geography, company size, job title, and other ICP criteria.
• Collaborate with the sales team to ensure smooth handover of qualified leads.
• Track campaign performance and optimize outreach based on response and conversion metrics.
• Maintain regular reports on leads generated, outreach activities, responses, and conversions. Required Skills
• 2–3 years of experience in Outbound Marketing, B2B Lead Generation, GTM, or Sales Development.
• Strong hands-on experience with LinkedIn Lead Generation and Email Marketing.
• Experience with Apollo, Lusha, Sales Navigator, or similar prospecting tools.
• Knowledge of outreach automation tools and email sequencing.
• Strong understanding of ICP, prospecting, lead qualification, and sales funnels.
• Excellent research, communication, and data-management skills.
• Ability to work independently and achieve lead-generation targets. Interested candidate can share their cv [email protected]

📌 Lead Generation Specialist (Noida)
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📍 Noida