Key Roles &

Responsibilities:
• Develop and implement SEO strategies to improve organic search rankings, website traffic and lead generation.
• Conduct keyword research, competitor analysis and optimise website content, landing pages and metadata.
• Improve visibility across AI search platforms, including ChatGPT, Google AI Overviews and Gemini (AEO/GEO).
• Manage technical SEO, including website audits, indexing, site performance and structured data.
• Optimise website conversion rates, user experience and enquiry journeys.
• Monitor and analyse website performance using Google Analytics 4 (GA4), Google Search Console and Google Tag Manager.
• Develop SEO-driven content strategies and collaborate with content, design and development teams.
• Support Google Ads optimisation, track campaign performance and identify opportunities for improvement.




• Coordinate with external agencies and vendors to ensure effective SEO implementation.
• Prepare performance reports, track leads and conversions, and recommend improvements. Qualifications &

Requirements:
• 3
- 5+ years of experience in SEO, digital marketing or search marketing.
• Robust knowledge of technical SEO, on-page SEO, local SEO and keyword research.
• Proficiency in GA4, Google Search Console and Google Tag Manager.
• Understanding of AEO/GEO, conversion optimisation and website analytics.
• Experience in agency environments, Google Ads or Southeast Asian markets is an advantage.
• Strong analytical, communication and problem-solving skills.
• Ability to work independently, meet deadlines and collaborate with teams.

📌 Digital Growth Specialist (Kolkata)
🏢 Chelson Gordon Consultancy
📍 Kolkata