Who We Are Grip Invest is a leading Online Bond Platform Provider (OBPP) offering investment-grade rated Corporate Bonds, SDIs, and Corporate FDs to retail investors. We empower the investors with secure fixed-income opportunities designed to bring stability to the portfolio available at a low minimum investment of INR 1,000. Founded on June 17, 2020, Grip Invest has achieved 35% month-on-month growth, establishing itself as one of India's fastest-growing platforms in this space. Rooted in fintech innovation, our mission centers on people: a diverse team of strategic thinkers and problem-solvers collaborates across client services, technology, and operations to shape the future of accessible investing. Grip’s Offerings Include Grip Invest provides retail investors with a curated selection of investment-grade fixed
- income opportunities, including Corporate Bonds, Securitised Debt Instruments (SDIs), and Corporate FDs. Corporate Bonds
• Corporate Bonds are debt securities issued by companies to raise capital for
• business expansion, new projects, or working capital requirements. Rated
• investment-grade by accredited agencies and listed on exchanges, these
• instruments deliver fixed returns of up to 12.5% to investors. Grip Invest has
• enabled total investments of ₹1,300 Cr+ in Corporate Bonds. Securitised Debt Instruments (SDIs)
- LoanXGrip Invest offers LoanX, a flagship SDI product that pioneers accessible fixed-income investing. Regulated by SEBI/RBI, rated investment-grade, and listed on exchanges, LoanX enables retail investors to hold demat securities with attractive,risk-adjusted returns. Corporate FDs Corporate Fixed Deposits (FDs) from leading NBFCs provide better returns over traditional bank FDs, helping investors combat inflation. Rated by credit rating agencies and regulated by RBI, these investment-grade instruments offer interest rates of up to 8%. What We Can Offer You
• Young and fast-growing company with a healthy work-life balance
• Great culture based on the following core values
-
• Ownership ,Transparency ,Courage ,Customer Obsession & Celebration.
• Lean structure and no micromanaging. You get to own your work
• The company has turned three so you get a seat on a rocket ship that's just taking off
• High focus on Learning & Development and monetary support for relevant upskilling
• Competitive compensation along with equity ownership for wealth creation
• The opportunity to build a national distribution vertical in a disruptive category from the ground up
• Direct visibility with, and reporting to, the CEO Your Superpowers Grip is building a field-led distribution channel that converts existing Mutual Fund Distributors (MFDs) and independent financial advisors into Grip-empanelled distribution agents for bonds and other fixed-income products. We are seeking an experienced financial-services distribution leader to design, build and run this channel end to end. The ideal candidate will be responsible for hiring the team, defining the agent value proposition, onboarding and training agents, and owning the revenue the network generates. This is a 0-to-1 build with a clear path to a multi-hundred-crore distribution engine. You will be both a strategist who can design the model and a hands-on operator who personally opens doors with large distributors in the early months.



This is a senior leadership role(AVP / VP equivalent) reporting to the CEO, based in Gurugram with national travel of about 40-50%.

Key Responsibilities
/ What You’ll Do: Channel Strategy and Model Design
• Define the target agent universe: segmentation of MFDs by AUM, geography,
• client profile, fixed-income affinity and tech-readiness.
• Design the agent proposition with Finance, Marketing and Compliance:
• commission and payout structure, empanelment process, incentives, tiering,
• contests and recognition.
• Build the city-wise rollout plan, with a phased sequence of cities, team deployment and agent targets per city.
• Set up the operating cadence: MIS, dashboards, review rhythms and funnel metrics from agent prospecting through onboarding, activation and repeat business. Team Building and Leadership
• Hire, onboard and mentor a 15-20 member field team (Regional Heads, City Managers, Relationship Managers and Business Development Managers) across key metros and Tier-1/2 cities.
• Define role clarity, territories, targets, incentive plans and performance management for the team.
• Build a coaching culture: joint calls, pipeline reviews and capability building. Agent Acquisition (Business Development)
• Lead conversations with large and influential distributors, distributor associations, cluster leaders and national distribution houses.
• Convert existing MFDs into Grip agents by articulating the value of fixed income as an add-on to their existing client base.
• Establish a repeatable acquisition playbook covering lead identification ,pitch ,empanelment, documentation and activation.
Agent Enablement and Training
• Own the training architecture: product knowledge (bonds, SDIs, FDs, G-Secs,debt MFs, SIFs and so on), platform and process walkthroughs, compliance do’s and don’ts, and client-conversation and objection-handling skills.
• Work with Product and Marketing on collaterals, pitch decks, comparison tools,webinars and in-person agent meets.
• Ensure agents are certified and compliant before they transact, in line with applicable SEBI, AMFI and company requirements. Agent Management and Revenue Ownership
• Actively manage the agent base: activation, first-transaction conversion, share of wallet, retention and reactivation.
• Own the national P&L; for the channel: agent count, active agents, AUM / TIV sourced, revenue and cost of acquisition.
• Run tiered management: key-account treatment for top agents, pooled management for the long tail. Cross-functional and Governance
• Partner with Product, Technology, Operations, Compliance, Legal and Finance to resolve agent-facing issues quickly (onboarding friction, payouts, platform features).
• Ensure strict adherence to regulatory and internal compliance norms on distribution, suitability and mis-selling.
• Feed market intelligence (competitor payouts, agent feedback, product gaps) back to leadership. What Success Looks Like (First 12-18 Months):
• Field team hired,



trained and productive by agreed milestones
• Number of agents empanelled, and active agents as a percentage of empanelled
• Business sourced through the channel (TIV / AUM, number of transactions,revenue)
• Agent productivity (average ticket and business per active agent)
• Agent retention and repeat-business ratio
• Cost of acquisition per active agent and channel cost-to-revenue ratio
• Compliance and audit scorecard Experience &

Qualifications:
Where You Are Today:
• Currently a National Sales Head, Head of Distribution / Intermediary Channel, Head of IFA / Partner Channel, or Zonal / Regional Head with a multi-state remit at an AMC, wealth or broking platform, or financial-products distribution business.
• One step below the CXO level, reporting to a CBO, CEO or Head of Sales, and ready to move to a “build the vertical” role with a bigger scope and an entrepreneurial agenda.
• Currently managing a 30-100+ member team, directly or indirectly, with a distributor or partner-facing revenue target.

Experience:
• Total

experience:
15-20 years in financial services sales and distribution (flexible down to about 10 years for an exceptional candidate). Relevant

experience:
• At least 8-10 years in third-party distribution (MFDs / IFAs / banks /national distributors) of mutual funds, bonds, fixed deposits, PMS/AIF or similar financial products.○ At least 5 years leading multi-city field teams (a minimum of 10+ people,ideally with managers reporting to them).
• Proven track record of building or scaling a distributor / agent channel from a small base, rather than just maintaining an existing one.
• Prior exposure to fixed income / debt products (bonds, NCDs, corporate FDs,debt MFs) is a strong plus. Where this is missing, strong MFD relationships should compensate.
• Experience in a fintech or platform environment, or familiarity with digital onboarding and transaction flows, is preferred.

Skills:
Functional
• Deep understanding of the MFD ecosystem: how distributors earn, think,choose products and platforms, and what makes them switch or add a product
• Channel strategy and sales-force design: territory planning, span of control, incentive design
• Financial product knowledge of bonds, fixed income and debt instruments (or the ability to learn fast)
• Familiarity with the regulatory landscape (SEBI, AMFI, OBPP framework and related distribution norms)
• Robust analytical ability: funnel metrics, cohort and agent-productivity analysis, P&L; ownership Leadership and behavioural
• Entrepreneurial and hands-on: comfortable with ambiguity, building processes from scratch and travelling extensively
• Strong people leadership: attracts, hires and retains good field talent, and coaches rather than just directs
• Persuasive, credible senior-level relationship builder, able to engage with a veteran distributor as an equal Educational Background:
• Essential: Graduate in any discipline (commerce, economics or engineering preferred).
• Preferred: MBA / PGDM in Marketing, Finance or General Management from a reputed institute.
• Certifications (value-add): AMFI / NISM mutual fund certifications (for example NISM Series V-A), plus any relevant NISM certification for fixed income or distribution. CFP or CWM is a plus but not required.

📌 National Head, Distribution Partnerships (Gurugram)
🏢 Grip Invest
📍 Gurugram