Company Description Wipfin is a growing organization focused on delivering impactful digital solutions and marketing services to a diverse client base. The company emphasizes data-driven decision-making, creative problem-solving, and measurable business outcomes. Team members collaborate closely across functions to design and execute campaigns that strengthen brand presence and customer engagement. Wipfin values continuous learning, professional growth, and the use of modern tools and platforms to stay competitive in the digital landscape. The work environment supports initiative, accountability, and innovation in marketing practices. Role Description The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across various online channels. Day-to-day tasks include managing social media profiles, creating and editing web content, monitoring campaign performance using web analytics tools, and coordinating with internal teams to align marketing activities with business goals. The role involves developing marketing strategies, implementing SEO and SEM best practices, and supporting lead generation and brand awareness initiatives. This is a full-time, in office role based in Chennai,



requiring regular collaboration with colleagues and stakeholders to ensure consistent and effective digital communication. Qualifications
• Strong foundation in Marketing and Communication, with the ability to translate business objectives into clear digital campaigns.
• Proficiency in Social Media Marketing, including content planning, community management, and performance tracking.
• Skills in Web Content Writing, with the ability to create clear, engaging, and brand-aligned digital copy.
• Experience using Web Analytics tools to measure, analyze, and report on campaign performance and user behavior.
• Good understanding of SEO/SEM principles and basic knowledge of online advertising platforms.
• Ability to work collaboratively on-site in Chennai, manage multiple projects, and meet deadlines.
• Relevant academic background in Marketing, Communications, Business, or a related field.
• Prior experience in a digital marketing or similar role is preferred; familiarity with CRM or marketing automation tools is an advantage.

Location:
Chennai.

📌 Digital Marketing Executive (Chennai)
🏢 Wipfin
📍 Chennai