Influencer Marketing SpecialistThe LIT School | Bengaluru | Full time | On-Site

Experience:
3–5 Years Role OverviewThe LIT School is looking for an experienced Influencer Marketing Manager to lead creator partnerships and influencer-led campaigns that drive brand awareness & audience engagement. As India’s first experience-based program for creators, marketers, and entrepreneurs, LIT School works at the intersection of creativity, industry, and entrepreneurship. We are looking for someone who understands creator culture, can identify high-impact influencers, build strategic partnerships, and translate collaborations into measurable business outcomes. This role requires a mix of strategic thinking, creative campaign planning, strong negotiation skills, and performance-driven execution. You will own the influencer marketing function end-to-end, from creator discovery and partnership development to campaign execution, performance analysis, and ROI optimisation.

Key Responsibilities
1. Influencer Strategy & Creator Partnerships
• Develop and execute influencer marketing strategies aligned with LIT School’s brand positioning, audience, and student acquisition goals.
• Identify, evaluate, and onboard relevant creators, influencers, industry professionals, and digital personalities across Instagram, YouTube, LinkedIn, and other platforms.
• Build and maintain a strong creator network across relevant niches, including marketing, entrepreneurship, business, lifestyle, and youth culture.
• Establish long-term partnerships with high-performing creators, beyond one-time paid collaborations.
• Lead commercial negotiations, partnership agreements, deliverables, and relationship management. 2. Campaign Planning & Execution
• Conceptualise and execute end-to-end influencer campaigns, from campaign briefs and creator selection to content publishing and performance reviews.
• Develop creative campaign ideas, influencer-led storytelling formats, and collaboration models that resonate with LIT’s target audience.
• Work with creators on content briefs, messaging, scripts, deliverables, timelines, and approvals while maintaining authenticity.




• Explore diverse formats, including Reels, YouTube integrations, creator testimonials, campus visits, student interactions, live sessions, and events.
• Manage multiple campaigns simultaneously, ensuring timely execution, content quality, and alignment with business objectives. 3. Performance Marketing & ROI
• Own influencer campaign performance across reach, engagement, video views, clicks, qualified leads, cost per lead, and enrolment conversions.
• Establish measurable campaign objectives and track performance through UTM links, tracking codes, landing pages, and CRM data.
• Analyse creator-wise and campaign-wise performance to identify the most effective partnerships, formats, and audience segments.
• Optimise creator selection, campaign budgets, content formats, and messaging based on performance insights.
• Build reporting frameworks to communicate campaign outcomes, ROI, learnings, and future recommendations to leadership. 4. Student Acquisition & Growth Collaboration
• Work closely with Growth, Performance Marketing, Admissions, and Creative teams to integrate influencer campaigns into LIT School’s overall acquisition strategy.
• Identify opportunities to convert creator audiences into qualified enquiries, applications, campus visits, and student enrolments.
• Collaborate with the Admissions team to track lead quality and understand the impact of influencer campaigns on the enrolment funnel.
• Develop creator-led initiatives, referral models, affiliate partnerships, and performance-linked collaborations where relevant.
• Experiment with new creator-led acquisition channels and campaign formats to improve reach and conversion efficiency. 5. Budget & Vendor Management
• Own influencer marketing budgets,



campaign allocations, creator commercials, and payment coordination.
• Evaluate influencer proposals and negotiate cost-effective partnerships without compromising audience quality or content standards.
• Maintain documentation of creator databases, campaign agreements, deliverables, invoices, and performance reports.
• Ensure campaigns are delivered within approved budgets and timelines.
• Identify opportunities to improve campaign efficiency and maximise returns on influencer investments. 6. Market Research & Innovation
• Track emerging creators, platform trends, content formats, and changes in audience behaviour.
• Research competitor influencer strategies and identify opportunities for LIT School to differentiate itself.
• Build repeatable processes for creator sourcing, evaluation, onboarding, campaign execution, and reporting.
• Continuously test current partnership models, content formats, and creator communities to drive growth. Key Requirements
• 3–5 years of experience in influencer marketing, creator partnerships, brand collaborations, or digital marketing.
• Proven experience independently planning and executing influencer campaigns from strategy to performance evaluation.
• Strong network of influencers and content creators, particularly across Instagram and YouTube.
• Experience negotiating commercials, managing campaign budgets, and handling multiple creator partnerships.
• Strong understanding of influencer metrics, audience quality, engagement rates, attribution, lead generation, and ROI measurement.
• Experience working with tracking links, UTM parameters, spreadsheets, and CRM or campaign reporting tools.
• Ability to connect creative campaigns with business outcomes, particularly lead generation and customer acquisition.
• Excellent communication, negotiation, stakeholder management, and project management skills.
• Strong understanding of youth culture, digital content, and emerging creator trends.
• Ability to take ownership, work independently, and operate in a fast-paced environment.

📌 Influencer Marketing Specialist (Bengaluru)
🏢 The LIT School
📍 Bengaluru